Zion Kong Yik Seng is the Head of Marketing at Samling Group of Companies, with more than 20 years of experience spanning forestry, forest certification, production, plantation management, sustainability initiatives, carbon projects, and marketing. Since joining Samling in 2006, he has built a distinguished career across multiple business functions, giving him a deep understanding of the entire forest-based industry value chain.

Zion began his career within Samling's forestry operations before expanding his expertise into forest plantation development, certification and compliance, production management, and Nature-Based Solutions (NBS) carbon projects. His diverse background has enabled him to successfully bridge technical and operational knowledge with commercial strategy, helping the Group navigate evolving market demands while strengthening its sustainability credentials.

A key achievement of Zion's career has been his instrumental role in driving Samling's strategic pivot towards green and sustainable products. He was actively involved in the development and commercialization of the Group's biomass wood pellet business in 2019, supporting the transition towards renewable energy solutions. In 2023, he played a significant role in advancing Samling's carbon project initiatives, helping position the Group to capitalize on emerging opportunities in the carbon economy and nature-based climate solutions.

More recently, Zion has been leading efforts to develop Samling's black pellet business, a next-generation renewable energy product with strong potential in global decarbonization markets. In 2025, Samling signed a Letter of Intent (LOI) with Kobelco to advance collaboration in this area, marking an important milestone in the Group's green product journey.

Recognized for his ability to integrate technical expertise with business strategy, Zion has consistently contributed to the transformation of traditional forestry assets into innovative, sustainability-driven business opportunities. As Head of Marketing, he continues to lead market development, strategic partnerships, and commercial growth initiatives while championing Samling's commitment to sustainable forest management and a low-carbon future.