Born and raised in Mexico City, Eduardo trained as an electronics and communications engineer before discovering his true passion in plastics packaging. He began his career at Husky in 2000 and, after more than 25 years in the industry, is today Co-founder and Commercial Director of Bright Packaging, a supplier of closures and labels for the beverage market. Driven by innovation, Eduardo works closely with brand owners and suppliers to bring to market the technologies and initiatives that are making circular packaging a reality.