19th ASIA Coatings Markets,

21-22 Aug, 2019 - Bangkok, THAILAND

DoubleTree by Hilton Sukhumvit Bangkok

About our Event Speakers

We pride ourselves in presenting to you accomplished leaders, authors and advocates with strong track records of achievement and vision in a wide array of backgrounds, professional fields and life experiences. We believe you will benefit from their years of knowledge and experience and also from the latest thinking and innovative processes driving individuals and organizations forward.

Speakers at this Event

Pamela Phua

Pamela Phua

General Director

Akzo Nobel Paints

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Pamela Phua

Pamela Phua

General Director

Akzo Nobel Paints

AGENDA SESSION

Building Smart Cities in Vietnam – The Role of Paints & Coating

Day 2 [Thu 22, August], at 09:40 AM

PROFILE

https://www.cmtevents.com/EVENTDATAS/190818/speakers/PamelaPhua.jpg

In July 2017, Pamela has been appointed as Cluster General Director of Vietnam, Singapore and Indochina, Decorative Paints South Asia. Pamela Phua has more than 20 years’ experience in Research, Development and Innovation (RD&I) in the coatings industry.  In her current role as Director of RD&I for AkzoNobel, she drives new technology development and product implementation across the South East, South Asia and Middle East regions. Pamela was instrumental in setting up the global research and laboratory operations for AkzoNobel Decorative Paints (Global Exterior Wall Paint Expertise Group) in 2011.

 

To achieve the goal of bringing product innovations to high-growth Asian markets with speed, Pamela centralized the RD&I organization and drove harmonization in product, raw materials and processes. Her efforts enabled AkzoNobel’s businesses to roll out new products and services across the region in a fast and coordinated manner, supported by an agile supply chain, efficient sourcing and robust quality control.

 

She is the Technical Chairperson for the Singapore Paint Industry Association and a committee member in the Chemical Standards Council of Singapore. Pamela is an industry consultant to regulatory bodies such as Enterprise Singapore, Singapore Green Label, The Housing and Development Board of Singapore, Singapore Green Building Council, National Environment Agency of Singapore and the Singapore Institute of Architects. She contributed to the development of various Singapore Standards such as SS 345 (Specification for emulsion paints for decorative paints), SS500 (Specification for elastomeric wall coatings), SS150 (Specification for Emulsion Paints for Decorative purposes), SS 579 (Specification for water-based sealer for interior and exterior uses) and many others. Pamela currently leads Working Group for Fine Ceramics (for photocatalysis) and Waterbased Standards and participates in the Working Group for Energy Efficient Coatings.