Paul Jacob Bins (1971) also known as “PJ”, has been instrumental in scaling Green Gold Label since 2016, guiding its growth from an early certification scheme into a globally recognized platform for verifying the sustainability of biomass. As former Chairman of the Foundation (2017–2021) and now Member of its Board, he is committed to maintaining the integrity and independence of GGL’s governance.

Paul Jacob plays a leading role in negotiations with the Dutch and Japanese governments and engages directly with the European Commission to align GGL with evolving sustainability regulations. He brings deep expertise in biomass certification and greenhouse gas emission regulations, with hands-on involvement in technical standard-setting for sustainability, market modularization across Europe and Asia, and the design of GGL’s full chain-of-custody and traceability models.

Beyond bioenergy, PJ’s broader focus lies in the decarbonization of global shipping — a complex, hard-to-abate sector increasingly linked to bio-based and renewable fuels, ISO14065-accredited certification of GHG emissions  and verification protocols of water discharges. Over the past 20 years, he has successfully led and scaled multiple ventures in certification, maritime and offshore services, including Vessel Performance Centre, VesselIQ, and DecomPartners. Earlier in his career, he was a McKinsey consultant specializing in energy production and CEO of Euroports and APM Terminals (AP Møller-Mærsk Group) businesses in Western Europe.