Yosuke Isa, a graduate of Waseda University, started his career at a comprehensive real estate developer listed on the Tokyo Stock Exchange First Section (at the time), where he was involved in product planning and sales for the housing business, commercial facility development, and other areas. Subsequently, he served as the Head of Consulting for the Brand Management Division at Link and Motivation Inc. In 2013, he established Forward Inc., a consulting firm specializing in branding and marketing. He advocated for sustainability branding and supported corporate value enhancement, primarily for major listed companies and their key subsidiaries.

 

In April 2023, his company merged with Waara Inc., a consulting firm specializing in decarbonization, and changed its name to BYWILL Inc. Yosuke became the Representative Director and COO of the company and has been in current position since March 2025. Promoting the cycle of environmental and economic value, he aims for a world where carbon neutrality and economic growth can be achieved simultaneously. He provides support in areas such as sustainability management strategy, corporate branding, environmental business development, and organizational development.

 

Published book: Sustainability Branding (Diamond Inc.)