• Supported by
    Cosmetic Toiletry & Fragrance Association of South Africa
  • Promotion Partner
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  • Promotion Partner
  • Promotion Partner
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Be a Host

Africa Home and Personal Care Markets

26-27 Sep, 2018 - Johannesburg, SOUTH AFRICA

Radisson Blu Gautrain Hotel Sandton

"Formulating for Africa’s new consumers!"

Key Highlights: 

  • Trends in Insights into Africa’s rising Beauty, Personal & Home Care markets
  • Addressing diverse hair care demand including Afro/Curly/Natural Hair
  • Laundry detergents - How fast will it develop and in which format?
  • Focus : South Africa, East Africa, North and West Africa  


  • Brand owners’ development plans, procurement challenges & expectations
  • Technology innovation, sustainability and trends in raw materials and ingredients
  • Packaging design trends to fit African consumers
  • Channel review in the digital age!  

Be a Sponsor or Exhibitor!

This event is an excellent platform to promote your organization to influential players and investors in the industry. Sponsorship opportunities available include Corporate, Exclusive Luncheon & Cocktail sponsor

For Sponsor 
please contact fiona@cmtsp.com.sg or (65) 6346 9138
For Exhibition 
please contact grace@cmtsp.com.sg or (65) 6346 9147

News Feed

India’s Home and Personal Care Company - Dabur Expands Footprint in Africa

Posted on : 02 Jul, 2018


Dabur has been expanding its footprint in Africa via several acquisitions in the past few years. Its most recent acquisitions in Africa are - D&A Cosmetics Proprietary Ltd and Atlanta Body & Health Products Proprietary Ltd., to be acquired for 40.27 million rand and Atlanta Body for 1.73 million rand, respectively. Dabur reduced the value of the deal from its previously announced 50 million rand for both the companies.


The new acquisition in South Africa will be made by its step-down subsidiary Dermoviva Skin Essentials. The new acquisitions will establish Dabur as a key player in the African home and personal care market as D&A Cosmetics already has a good personal care and hair care products range for both wholesale and retail customers in South Africa, Namibia, Swaziland, Botswana and Lesotho. Besides Dabur can also profit from Atlanta Body's products sold to salons in South Africa.


Dabur started expanding into the African home and personal care market in 2016 with its first takeover deal when it bought South African cosmetics manufacturing and trading firm Discaria. The same year, Dabur also acquired the personal care, hair care and creams businesses of the South Africa-based CTL group of companies for $1.5 million.


Dabur started expanding overseas in 2010 with its first foreign acquisition of Turkish personal care products company - Hobi Kozmetik Group for $69 million. In 2010, Dabur also went ahead to acquire Namaste Laboratories in the US for $100 million.


It is not just Dabur, but another Indian home and personal care company Godrej Consumer Products that has made several acquisitions in the lucrative African home and personal care market.


Gain insights on Africa's home and personal care market's at CMT's Africa Home and Personal Care Markets Summit on 26-27 September, 2018 in Johannesburg, South Africa.


Contact Grace Oh at grace@cmtsp.com.sg or call +65 6346 9147.




L’Oreal Expands Production in Egypt in 2018, Targets Africa Markets

Posted on : 11 Jun, 2018

In 2013, L’Oreal established its first factory in Egypt’s 10th of Ramadan industrial city, with investments amounting to €50 million.
L’Oreal offers a variety of its international products in Egypt, reaching 12 brands – many of which are locally manufactured at its Egypt factory, while others, produced by L’Oreal Group, are imported from other facilities.
Now the cosmetics giant plans on expanding its production in Egypt. In 2018 it targets to  produce more than 80 million units – from its 75m units produced last year. The products are expected to be sold not only to Egypt’s strong consumer base of 100 million but also in the Middle East and Africa region.
L’Oreal faced an increase in production costs due to the liberalisation of the exchange rate which finally led the company to increase its product prices. The increase ranged around 40% based on the type of product.
However, L’Oreal is now addressing the rising costs through local sourcing of raw materials and incorporating more locally manufactured packaging materials in Egypt. Locally manufactured packaging last year represented 85% of production versus 50% in 2015 while local component of raw materials in production further increased to 25% instead of 15% in the same year.
The production capacity at its Egypt factory is 120m units while it has the potential to expand its productivity to 300m units – which will be determined by the demand in both local and regional markets. Around 85% of its production from the Egypt facility is export-oriented, while the local market consumes the remaining 15%. Saudi Arabia, the rest of the GCC, Lebanon, and Morocco are the company’s main exporting markets.
Find out more at CMT’s Africa Home and Personal Care Markets Summit on 26-27 September, 2018 in Johannesburg, South Africa.
Contact Grace Oh at grace@cmtsp.com.sg or call +65 6346 9147.

Trade Kings’ second detergent plant to be completed soon

Posted on : 10 May, 2018

After much delay in bringing key spares and equipment from South Africa, Zimbabwe’s FMCG company - Trade Kings is expected to complete construction of its paste detergent plant.
The new detergent paste plant is an addition to Trade Kings’ larger detergent powder manufacturing plant, commissioned in October 2017. The detergent project is built at a total cost of approximately $20 million – that includes cost of construction, infrastructure, machinery, raw materials and commissioning.
Zimbabwe has a high demand for laundry detergents. The country imports a lot of this product from Zambia and distributes in Zimbabwe.
During the trial run, Trade Kings’ plant managed to produce 200 tonnes of high quality detergent powder. Trade Kings’ two plants have the capacity to supply both to local markets as well as export to regional markets, that will strengthen Trade Kings Zimbabwe as the only large-scale manufacturer of detergents in Zimbabwe.
Trade Kings is known for popular detergent pastes such as Boom, Xtra and Bullet and powders as well as other laundry soaps, household products, confectioneries, carbolic and snacks.
Ballestra has designed and supplied all the process machinery for the detergent powder plant.
Gain insights on Africa’s detergent market’s at CMT’s Africa Home and Personal Care Markets Summit on 26-27 September, 2018 in Johannesburg, South Africa.
Contact Grace Oh at grace@cmtsp.com.sg or call +65 6346 9147.

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Fee Info

Network With

This conference invites suppliers and producers from across the Beauty, Personal Care and home care value chain, from HPC brand owners, ingredients producers/suppliers, Natural oils suppliers, Packaging suppliers, formulators, consultants, CEOs, VPs, GMs, Directors, Business Head, Business Development Manager, Country Manager, supply chain directors, Sourcing/Procurement Directors and Managers, R&D Head/Managers, Sales & Marketing Managers, Brokers and distributors

Contact Us

Grace Oh
Marketing Manager 
(65) 63469147

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