Africa is now one of the most exciting new markets for Home and personal care products, with rapid urbanization and increasing GDP growth. It is estimated that the present 300 million middle class Africans is set to reach one billion by 2060 in Sub Saharan Africa alone! The African region as a whole is forecast to be home to close to three billion people by 2065 from the current one billion – more than the combined populations of China and India. Making the potential of the African consumer market tremendously exciting.

The fastest growth category in the personal care segment is haircare & skincare!  In order to effectively deliver the right products to the African consumers, companies have to understand the specificities of African skin and hair. Hence, L’Oreal has set up a research and innovation centre in South Africa 2 years ago. It is the group’s seventh research hub globally and aims at studying African hair and skin specifically, as well as the beauty routines and expectations of sub-Saharan consumers. Another strategy, used by the cosmetic industries operating in East Africa, is to create smaller sized packages to counter the price sensitivity of demand in local markets.

Presently the big global brands are dominating market share and expanding their influence in the region. More and more production facilities are being set up to meet the growing demand.

African market stays key to Godrej Consumer growth…. In December 2017, GCPL inaugurated its factory in Maputo and is one of the biggest employers in Mozambique… 
15/7/18, www.devdiscourse.com

Dabur completes acquisition of 2 personal care products firms in South Africa 
6/4/18, www.economictimes.indiatimes.com

Bidco Africa opens new detergent factory in Thika...    
30/9/17, www.standardmedia.co.ke

CMT's inaugural Africa Home and Personal Care Markets Summit, supported by CTFA  - Cosmetic, Toiletry and Fragrance Association of South Africa brings together leading industry players in the HPC value chain  to share insights in the fast growing markets of Africa!

Find out more via sessions on: 

• The Crown Of African Women: Addressing Diverse Hair Needs In Sub-Saharan Africa by L’Oreal South Africa
• Euromonitor International provide analysis on Regional Overview of Sub-Saharan Africa Beauty and Personal Care Sectors
• East African Lion Brands Industries shares insights on the Home and Personal Care markets of Ethiopia
• PZ Cussons Nigeria provide input on Formulating For Nigeria’s Consumers – Expectations And Changing Trends In Home & Personal Care Sectors
• Cosmetics & Personal Care Regulatory Update by CTFA
• HSBC Securities shed lights on Economic Outlook Of Sub-Sahara Africa 
• Unilever South Africa provides update on Packaging Trends In Home/Household Care Products In Africa
• Changing Formulation Trends In Private Labels Cosmetics And Personal Care Production In Sub-Sahara Africa  by Dabur South Africa
• Botanica Natural Products discusses Production And Supply Of African Ingredients To African Personal Care Markets In Sub-Saharan Africa
• Green And Natural Ingredients Trends In Africa’s Skin Care Formulation by Vantage Specialty Chemicals
• Brand-owners shares their sourcing challenges and working with raw materials suppliers on a win-win partnership & supply chain optimization
• Get the latest on bio innovations for Africa’ household care industry
• Insights on North and East Africa