Design for Recyclability,

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22 Oct, 2020

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EcoDesign strategies to reach EU recycling targets for packaging materials by 2025.

Environmental legislation today is increasingly focussing on the recyclability of products.

The EU circular economy plan targets that by 2025, 65% of all packaging is to be recycled, and the target for 2030 is even higher, at 70%.

Companies with  strategies to reduce the environmental impact of their products needs to review all the processes intervening in the design of a product and to find solutions to maximise its recyclability.

Designers now have a responsibility to design with the economic use of materials and end of life recyclability in mind.

Many recyclers acknowledge that recyclable packaging designs may stimulate investment in the collection, sorting and recycling infrastructure even in countries where such infrastructure is still lacking today.

As major brand owners work towards sustainable packaging goals, take this opportunity to hear from PepsiCo as they share their sustainable packaging goals including their strive to design 100% of its packaging to be recyclable, compostable or biodegradable.

Packaging companies like DS Smith are empowered to help customers optimize packaging for their individual supply chains every day. Their new Circular Design Principles, developed in collaboration with the Ellen MacArthur Foundation, equip designers with a framework to stimulate innovation and offer customers more sustainable packaging designs.

Join 5 top notched speakers this October and listen in as they share the eco-design strategies / approaches to meet recycling targets as 2025 approaches!

Plus additional 40 minutes to network with other attendees via chat.

Email if you require more information and/or wish to register.







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Han Michel
Society of Plastics Engineers
- Australia & New Zealand

Alan Potts
Design & Innovations Director
DS Smith 


Dr Edward Kosior
Managing Director


Ana Rivas
Innovations Coordinator
Ecoembes Spain


Ivan Filatkin
Packaging Productivity & Sustainability Manager, Europe R&D
PepsiCo, Inc.


Liz Morrish
Workstream Consultant