2nd Myanmar Consumer Summit,

27-28 Oct, 2014 - Yangon, MYANMAR


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"Empowering Consumers with Choice in Fast Changing Myanmar"


Myanmar’s 60 million consumer market is a golden opportunity for companies seeking inroad into this frontier market! From personal care to food & beverages to smart phone: international and regional brands are tapping into the country's rising consumer spending power.


The fast changing telecoms landscape is paving vast opportunities for consumer product marketers, seizing the digital age for enhanced commerce through mobile platform, internet advertisements and social media. Cash transactions are making way to mobile point of sale (mPOS) solution. The prospects of mobile services enveloping Myanmar will enhance retail and payment experiences for consumers.


Despite the heady optimism, challenges are still aplenty. Import and distribution channels are still a hurdle for brands moving in to the market. Certain sectors such as food consumables have to consider localization of products and face import and tax restrictions. The rise of the middle class and the shift to more savvy buying habits means media and advertisements need speak of product functionality and seek creative approaches to attract consumers.


CMT's 2nd MCS addresses multiple valuable sessions and benefits as well as extensive networking sessions with regional, international and Myanmar players and experts!


The summit will address key issues

  • How to understand the mindset of local consumers and their buying habits?
  • How to manage the supply chain management risk and volatility?
  • What is the reach & coverage of the distribution sector?
  • How to access Myanmar’s market?
  • How will the mobile connectivity landscape enhance the retail sector?
  • What is the prospect of smart phone market for Myanmar?
  • What is the cost of mobile money for Myanmar’s consumerism?
  • What are the challenges and issues in media consumption and advertisement?
  • What are the legislations and tax issues related to food importation?
  • What is the market for fine food consumables?
  • What are the challenges and opportunities for Myanmar’s retail sector?
  • How will digital and mobile media evolve in the wake of the telecom sector?

And more!

Why Attend CMT Invest Myanmar Series?


1. Proven Track Record

CMT has organized 23 summits in Yangon since March 2012 in key sectors attracting over 4200 delegates from over 50 countries. These include:


- 1st & 2nd Myanmar Telecoms Update

- 1st, 2nd & 3rd Myanmar Oil, Gas & Power

- 1st, 2nd & 3rd New Myanmar Investment

- 1st & 2nd Myanmar Mining

- 14th & 15th Asia CemenTrade

- 2nd Commercial Farm Asia

- 1st & 2nd Myanmar Real Estate

- 1st & 2nd Myanmar POWER Summit

- 3rd RubberPlant Summit

- 9th SugarWorld Asia

- Myanmar Consumer Summit

- Myanmar Transport & Logistics Summit

- Myanmar Construction Summit

- Myanmar Manufacturing Summit


2. Meet Key Officials & Decision-makers

CMT works closely with various ministries. The Ministry of Energy, Ministry of Mines, Ministry of Electric Power, Ministry of Tourism, Ministry of Transport, Ministry of Industry & Ministry of Construction act as official host and supporter at many of our summits


3. Connect with genuine local or foreign partners

Network with the right persons or companies. We attract the best possible candidates you can pick as business associate or partner.


4. Covers All Strategic Sectors

CMT covers all the key sectors - Energy, Mining, Agriculture, Real Estate, Infrastructure, Finance, Power, Telecoms and many more.


5. 1 to 1 Meetings with Government Officials

CMT facilitates dedicated private consultation sessions with government officials at our events.


CMT Invest Myanmar series provide not mere "information"but "insights on growth strategies




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Though Visa-on-arrival (VOA) now available for 48 countries listed here, CMT recommends pre-arrival application at country of departure. For VOA application, click below:


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Industry News Who Will You Meet Be a Sponsor or Exhibitor!

Gap to be first US retailer to enter Myanmar market


Rents Hardly 'Convenient' for Rangoon's Corner Stores


Lotte, MGS in $81-m JV to Bottle, Distribute Pepsi Products


Myanmar's first mobile POS solution launched


PH license-holder of RC Cola to build factories in Thailand, Myanmar this year


Japanese retail giant Aeon to branch out to Myanmar


Soaring rent is squeezing out retailers in Yangon


Creative ads still scarce in Myanmar


Luxury cars gaining popularity in Myanmar

• CEOS • Presidents • GMs • Product / Marketing / Sales Directors • Business Development Managers • Head of Strategic & Planning • Supply Chain Managers • Brand Manager • Head of Consumer Insights / Customer Knowledge • Retail Analyst and Merchandising Directors from FMCG Companies, Advertising & Marketing Firms • Retail & Consumer Industry • Market & Retail Research /Consulting Services • Logistics & Warehousing • Retail & Shopping Centers Developer • Fashion & Apparel Industry, Mobile & Electronics Companies, Domestic Appliance Manufacturer • Supermarket / Food & Liquor Companies and organizations which support and/or supply products & services to the consumer industries

This event is an excellent platform to promote your organization to influential players and investors in the industry.


Sponsorship opportunities available include Corporate, Exclusive luncheon & Cocktail sponsor.


Exhibition / catalogue display can be arranged upon request. Contact nisha@cmtsp.com.sg or (65) 6346 9130

Industry News


Major food and beverages manufacturers are entering Myanmar to capture its vast consumer market.

The latest being Nestlé, the Switzerland based food major, that is committed to invest approximately USD 50 million in Myanmar's food and beverage industry over the next six years.

Nestlé will primarily focus on "coffee, milk and dairy products, drinking water and beverages" in Myanmar. However, the deal is awaiting approval from the Myanmar Investment Commission (MIC).

Nestlé already has a Myanmar-based subsidiary that it formed in September 2013. The food giant is also exporting many of its products to Myanmar.

Apart from Nestlé there are several other consumer companies that have entered the Myanmar market. Some of them are Unilever - opened production facility in May 2013, Coca-Cola - began a bottling factory outside Yangon in 2013, PepsiCo - opened its own bottling facility in Myanmar. In the alcohol segment, there is Heineken that recently procured a distribution license for some of its products.

2nd Myanmar Consumer Summit opens on 27-28 October, 2014 in Yangon to discuss the intricacies of the newly opened consumer market in greater detail.

Contact Ms. Hafizah at hafizah@cmtsp.com.sg or call +65 6346 9218 for more information.


14 Oct, 2014


Myanmar has opened its doors for foreign investors to manufacture locally, but they, in most occasions, do not have any control over the distribution of these goods.


But in an exception to this rule, Myanmar Investment Commission (MIC), the country's investment regulator, recently granted Heineken and its subsidiary Asia Pacific Brewery to distribute beer in Myanmar.


Legal firm VDB Loi has helped Heineken and its subsidiary to secure the permit that allows the brewers for a nationwide distribution of certain products in Myanmar.


This is the first time that Myanmar Investment Commission has allowed a foreign company to distribute its products in Myanmar.


This significant milestone is expected to pave the way for others in the FMCG industry to deploy their own distribution network.


Mr. Edwin Vanderbruggen, Partner, VDB Loi Myanmar who is one of the key persons behind securing this permit will share more on the legal issues involving distribution and import licenses in Myanmar at the upcoming 2nd Myanmar Consumer Summit in Yangon on 27-28 October, 2014. Plus, Mr. Lester Tan, Managing Director of APB Alliance Brewery Co. Ltd. (Part of the Heineken Company) will join in a Panel Discussion on 'Accessing the Myanmar Market' at the same conference.


Contact Ms. Hafizah at hafizah@cmtsp.com.sg or call + 65 6346 9218 for more details.



22 Sep, 2014

Responding to public complaints on misleading advertising, Myanmar's Ministry of Information has proposed new rules for advertisements. The draft policy was released on July 3 and opened to public feedback. The proposed policy aims at ensuring that there is no difference between advertised and actual market price as well as guaranteeing that advertised products are of genuine quality.

The rules will be applicable to all forms of media, including online. Once public feedback has been received and assessed, the policy will come into effect in April 2015.

As per the draft policy, media organizations have to be careful while accepting advertisements for products or services, they have to ensure that the products advertised are certified by bodies such as the International Organization for Standardization or Myanmar's Food and Drug Administration.

Further, all statements or claims in the advertisements must be verified before they are printed or broadcast. The draft policy also instructs inclusion of detailed information on participation procedures for promotional activities, such as competitions, etc., as well as accurate retail price.

Media organizations will be have to ensure authenticity of different categories of ads. For instance, before an educational provider places an ad, its business licenses have to be checked with the Ministry of Education. Further ads for medicines, medical equipment or medical services must have due permission from the Ministry of Health and only registered NGOs with the government will be allowed to advertise. Likewise, ads for financial services and products must state degree of risk involved for investors.

Further, the policy proposes complete ban on alcohol, tobacco, gambling, unnatural therapies, pyramid distribution schemes and fake investments advertisements.

Although the policy doesn't contain any punishments, any violations will also likely be a breach of the Consumer Protection Law, which awaits to be enacted after it was approved in March, 2014.

Various quarters of the business have reacted differently to the proposed policy. While media organizations say they will face extra burden of verifying ads, leading to rising costs as well as impact on sales, small manufacturers are worried they will be hard hit.

However, experts say that honest businesses will benefit from this policy and it will encourage healthy competition, while the consumers will have better choice.

A session on 'Myanmar's New Advertisement Policy' by Daw. Thida Tin, Deputy Director General, Information and Public Relation Department, Ministry of Information at the 2nd Myanmar Consumer Summit will further explain the details of the draft advertisement policy. The summit opens on 27-28 October, 2014 in Yangon.

For more details contact Ms. Hafizah at hafizah@cmtsp.com.sg or call + 65 6346 9218.


21 Aug, 2014


Myanmar's consumers across 17 major cities in the country will soon enjoy PepsiCo beverages. Myanmar Golden Beverage Co Ltd (MGS) has tied up with South Korea's Lotte Chilsung Beverage Co. Ltd to produce and distribute PepsiCo drinks in the country. The joint venture - under the name of Lotte-MGS Beverage Co. Ltd, has already been approved by the Myanmar Investment Commission (MIC).

While Lotte Chilsung Beverage will have a 70 percent stake in the JV, the remaining 30 percent will be held by MGS. The joint venture is worth USD 81 million in capital.

As per the deal, MGS's existing soft drinks production plant in Rangoon's Hlaing Tharyar Industrial zone will be utilized. However, the plant will be technologically upgraded to enable production of PepsiCo drinks comprising Pepsi-Cola, 7-Up and Mirinda.

MGS ran a Pepsi plant in Rangoon before international sanctions came into play during 1994 to 2012. During this period, Pepsi products were not sold and distributed in Burma.

Post 2012, once democratic reforms came in and sanctions were lifted, PepsiCo tied up with Rangoon-based Diamond Star, giving the Burmese company exclusive rights to import, sell and distribute PepsiCo drinks in the country.

Diamond stopped the imports in October 2013.

More on the beverages market will be discussed at 2nd Myanmar Consumer Summit in Yangon on 27-28 October, 2014.

Contact Ms. Hafizah at hafizah@cmtsp.com.sg or call +65 6346 9218 for more details.


26 Jun, 2014


To tap the growing consumer market in Myanmar, Heineken signed a JV with local spirits company, Alliance Brewery Company, to produce and sell Heineken beers in the country. Under this JV, Heineken plans to build a $60 million brewery in Myanmar to cater to the Burmese market.


Heineken follows the likes of Carlsberg, Coke and Pepsi in entering the lucrative Myanmar consumer market.


Heineken will manage the JV via a 57% controlling stake in its subsidiary - Asia Pacific Breweries and it will take up the onus of providing brewing and technical expertise as well as ingredient procurement and brand licensing.


Myanmar Investment Committee has already given the green nod to APB Alliance Brewery Company to build a new greenfield brewery.


The political and social reforms in the country plus the lifting of all sanctions on Myanmar by EU Council (aside from a still extant arms embargo), and also the number of MNCs tapping into the Burmese market led to Heineken's decision to invest in Myanmar.


Apart from Heineken, there has been other investments in the Myanmar's beer industry recently - Thai Bev billionaire Chareon Sirivadhanabhakdi acquired Singapore-based Fraser & Neave (assets include Myanmar Brewery), Carlsberg's acquired a 51% stake in a newly created JV (with Myanmar Golden Star Breweries) and also plans to build a brewery in the country.


A senior representative from Heineken will speak at CMT's 2nd Myanmar Consumer Summit, coming up on 27-28 October 2014 in Yangon.


Contact Ms. Hafizah at hafizah@cmtsp.com.sg or call +65 6346 9218 for more details.



10 Apr, 2014