4th Emerging HPC Surfactants Markets,

18-19 Mar, 2014 - Dubai , U A E

Pullman Deira City Centre Dubai

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"Riding on a New Wave of Demand Growth in Emerging Markets"


"P&G announced an investment of about $170 million to create a new manufacturing hub for the consumer goods giant's markets in Southern and East Africa. The new P&G plant, which is expected to create over 500 jobs, will manufacture a range of products, including detergents and feminine hygiene goods, for local and export markets."

[April 2013, CNN]


Emerging markets continue to show strong growth with demand shifting from Asia to Eastern Europe, Middle East and Africa. With rising incomes and population in the cities, consumer spending is expected to grow at six times faster than in developed markets and creating huge opportunities for both HPC companies and investors. P&G has identified Africa as key growth market with 56% of new consumption in the next 30 years. A strategic multi-category production hub has been set up as part of P&G’s global drive to tap new opportunity and equalizing supply with demand streaming from domestic and regional markets. At CMT’s 4th Emerging HPC Surfactants, P&G Chemicals elaborates on capacity expansion and how trends in the emerging market are a game changer for the industry.


"…the increasing preference for Halal cosmetic products has led to change in the business strategy of the local as well as international companies present in the market. Companies are now changing their product assortment in order to accommodate the growing demand for Halal cosmetics product…cosmetic companies begin to tap in to this significant market, the segment, although noted as doing particularly well in the Middle East, is also growing on a global basis and is estimated as worth between €5bn-€14bn."

[July 2013, Cosmetics Design-Europe]


With changing consumer preferences and willingness to pay for quality products, Halal certified products in personal care segment has emerged as a lucrative market in UAE supported by vast consumer base and affluent clientele. Cosmetic companies are tapping into this significant green market and Mihri Istanbul – one of the few key players, gives insights on the transition and business strategy to accommodate the changes at the conference. Reckitt Benckiser will also add on their evaluations on the evolving consumer landscape in Middle East as well as product trends and sensorial innovation.


While sustainable and greener products are in the initial stage of growth in emerging markets, the development is restrained by technical constrains and prices are still the key consideration when compared to synthetic surfactants. Dow’s representative at the conference assesses the influence of sustainability megatrends in today’s business and impact on the value chain.


Despite the economic slowdown in the EU, Poland is the bright star with Polish beauty and personal care enjoy positive growth. Demand was fuelled by a significant number of new product developments and amongst the popular trends were natural products which consumer consider both safe and effective. Find out more from Polish Association of Cosmetics and Home Care Products Producers as Dr. Anna Oborska explains the shift towards cheaper brands as well as product and ingredients development in HPC industry.


Attend CMT’s 4th Emerging HPC Surfactants and Gain Insights on:

  • How the global HPC market is evolving and the impact on surfactants players
  • Comparison between natural and synthetic raw materials for surfactant production including economics of oleochemicals and LAB sustainability
  • Innovations solving the sustainability challenges using surfactants and multifunctional ingredients
  • Impact of shale revolution and other drivers affecting EO Industry
  • Global scenario and changing trends in soap industry
  • Changing consumer behaviors and HPC market trends in Turkey, India, Middle East, Eastearn Europe, Russia and Africa
  • Brand owners' perspective on sustainable and cost effective products
  • Halal cosmetics & personal care markets with demand/supply projections


Be at this annual event and explore next wave of opportunities and demand growth! The conference offers in-depth market knowledge as well as provides a platform for extensive business networking opportunities with regional and global players!


So sign up with your team to enjoy group discount now.


For enquiries, please contact.




An International conference covering topical issues on surfactant with excellent networking opportunities

- Innospec


Well organized and good content covering nearly all value chain in surfactant/detergent industry

- Cepsa


It was an insightful experience

- Godrej Industries

Good platform for getting latest market updates on surfactants. Great opportunity for networking

- Henkel


A board and versatile conference covering numerous surfactants related topics

- Surfachem


Very interesting conference, great networking opportunities

- Novozymes 


Industry News Who Will You Meet Be a Sponsor or Exhibitor!

Male vanity swells to Rs 3,800-crore market


Demand for Halal-certified products boosts UAE cosmetics market


L'Oréal expansion in Sub-Saharan Africa another 'good move'


Russian beauty market expected to grow to EUR 15.6 billion by 2015

Presidents, Managing Directors, CEOs, Business Managers, Sales & Marketing Managers, Purchasing Managers, R&D Directors/Managers, Corporate Planners from: Surfactants manufacturers, suppliers, traders, consumer product manufacturers, intermediate & feedstock suppliers, traders, organizations, associations, Consulting firms, equipment & technology suppliers, Banks & financial institutions.

This event is an excellent platform to promote your organization to influential players and investors in the industry. Sponsorship opportunities available include Corporate, Exclusive luncheon & Cocktail sponsor.


Exhibition / catalogue display can be arranged upon request.

nisha@cmtsp.com.sg or

(65) 6346 9130


Industry News


Research firm - Euromonitor says that UAE will witness good growth in its cosmetics segment, reaching USD 140 (€107) million by 2014. The growth will be primarily driven by investments and new product developments, particularly in the skin care and color cosmetics segments.


Two major factors are boosting the growth for consumers increased consumption of cosmetics and personal care - one for image and the other for health.


Moreover, the market has seen a further boost from purchases by enthusiastic buyers from Western countries - such as tourists and visitors. High end and luxury brands, especially from Europe are targeting this segment. Some of the popular European brands selling products in UAE are Yves Saint Laurent and Chanel.


'Natural-look' is a concept that seems to have go down well in the UAE market, especially in the color cosmetic brands, while 'male grooming products' are also witnessing traction. With men becoming increasingly conscious of their looks plus improved lifestyles, social status and higher disposable income are factors associated with the growth. Moreover, there is an influence from the expat community in UAE on the local men when it comes to purchase of grooming products - according to TechSci Research.


More on personal care and cosmetics trends in UAE as well as other emerging countries like India, Russia will be discussed at the upcoming 4th Emerging HPC Surfactants Markets conference on 18-19 March, 2014 in Dubai.


For registrations, drop an email to Ms. Grace OH at grace@cmtsp.com.sg or call +65 6346 9147.


Check the official webpage for more details>>>


Read on>>>

06 Mar, 2014


Turkey is ahead of all EU countries in Q2 2013 in terms of growth of the fast-moving consumer goods market - revealed Nielsen. The country's FMCG industry clocked +11.6% year-on-year sales growth in the second quarter. The aggregated sales growth of the FMCG sector in EU (including 21 countries) stood at a meagre +1.2% year-on-year, compared to +3.3% in Q1 2013. The low year-on-year growth in EU is owed to the negative sales growth rate in most of the countries.


Meanwhile Unilever is gearing up to capture the promising home and personal care products market in Turkey. The company already runs 8 plants in Turkey producing fast moving consumer goods under its brand name.


Now, Unilever's Turkish unit - Sabah has planned to invest EUR 150 million in its ninth consumer products plant in the Central Anatolian province of Konya.


The new plant will manufacture Unilever-branded goods, including personal hygiene, cosmetics and cleaning products. It is expected that the new facility will enable Unilever to capture market share worth USD 2.5 billion in terms of volume and an annual growth rate of approximately 9%.


The vast number of consumer products manufactured by Unilever's Turkish plants cater to over 30 countries and the HQ in Istanbul oversees its operations in 35 countries across the Middle East, Central Asia, and North Africa.


Given the importance of emerging countries in boosting the surfactants / home & personal care market, CMT brings its 4th Emerging HPC Surfactants Markets conference to Dubai on 18-19 March 2014.


For registrations, drop an email to Ms. Grace OH at grace@cmtsp.com.sg or call +65 6346 9147.


Check the official webpage for more details>>>



Turkey ahead of all EU countries on FMCG growth

Unilever's Turkish unit plans to invest EUR 150 million in a consumer products plant

24 Jan, 2014


According to Lucintel, the global personal care market is expanding rapidly and reaching USD 630 billion by 2017, of which, global beauty market is forecasted to be worth around USD 265 billion by 2017, with CAGR of 3.4% over the next five years. Emerging markets are driving the remarkable global market growth as spending by the middle class on consumer goods increase with growing affluence.

One such region is Sub-Saharan Africa – expected to be a major consumer hotspot. The region is home to 821 million consumers and by the year 2020, is expected to become a $2 trillion economy, according to Euromonitor. It's said that Africa's GDP expansion will be driven by the middle class spending on consumer products, particularly cosmetics.

In view of such trends, Make-up Art Cosmetics (MAC)—the NYSE-listed Estée Lauder-owned make-up brand—has announced that it will open 20 stores in sub-Saharan Africa during the next 5 years. MAC is already an established brand in South Africa for over a decade now with 24 stores in eight cities and plans to double this number in the next 3 years.

The beauty brand realises that the emerging markets, that currently represent about 15% of its global business, is slated to witness unprecedented growth in the next 2 decades. MAC's current business plans in these markets reflects its interest in tapping this future growth. What is further going to fuel this growth is that Africa is blessed with a very young and growing demographic profile, particularly in the context of global ageing – 70% of the population in sub-Saharan Africa is under the age of 30 as stated by Euromonitor.

MAC has already set its eyes in tapping the beauty markets of Kenya, Ghana, Cote d'Ivoire and Mozambique in Sub-Saharan Africa as well as the growing markets of Brazil, India and Turkey.

Estée Lauder is also bringing in Clinique, its third-biggest skin and beauty care brand, to the Nigerian and Mozambican markets this year.

Attend CMT's 4th Emerging HPC Surfactants Markets conference in Dubai on 18-19 March 2014, for more details on the role of emerging countries in the global home and personal care market.


Contact Ms. Grace OH at grace@cmtsp.com.sg or +65 6346 9147 for more details about the event.



Cosmetic firm MAC to open 20 stores in Africa

Estee Lauder further expands in Africa due to 'strong luxury demand'

04 Dec, 2013