"P&G announced an investment of about $170 million to create a new manufacturing hub for the consumer goods giant's markets in Southern and East Africa. The new P&G plant, which is expected to create over 500 jobs, will manufacture a range of products, including detergents and feminine hygiene goods, for local and export markets." [April 2013, CNN] Emerging markets continue to show strong growth with demand shifting from Asia to Eastern Europe, Middle East and Africa. With rising incomes and population in the cities, consumer spending is expected to grow at six times faster than in developed markets and creating huge opportunities for both HPC companies and investors. P&G has identified Africa as key growth market with 56% of new consumption in the next 30 years. A strategic multi-category production hub has been set up as part of P&G’s global drive to tap new opportunity and equalizing supply with demand streaming from domestic and regional markets. At CMT’s 4th Emerging HPC Surfactants, P&G Chemicals elaborates on capacity expansion and how trends in the emerging market are a game changer for the industry. "…the increasing preference for Halal cosmetic products has led to change in the business strategy of the local as well as international companies present in the market. Companies are now changing their product assortment in order to accommodate the growing demand for Halal cosmetics product…cosmetic companies begin to tap in to this significant market, the segment, although noted as doing particularly well in the Middle East, is also growing on a global basis and is estimated as worth between €5bn-€14bn." [July 2013, Cosmetics Design-Europe] With changing consumer preferences and willingness to pay for quality products, Halal certified products in personal care segment has emerged as a lucrative market in UAE supported by vast consumer base and affluent clientele. Cosmetic companies are tapping into this significant green market and Mihri Istanbul – one of the few key players, gives insights on the transition and business strategy to accommodate the changes at the conference. Reckitt Benckiser will also add on their evaluations on the evolving consumer landscape in Middle East as well as product trends and sensorial innovation. While sustainable and greener products are in the initial stage of growth in emerging markets, the development is restrained by technical constrains and prices are still the key consideration when compared to synthetic surfactants. Dow’s representative at the conference assesses the influence of sustainability megatrends in today’s business and impact on the value chain. Despite the economic slowdown in the EU, Poland is the bright star with Polish beauty and personal care enjoy positive growth. Demand was fuelled by a significant number of new product developments and amongst the popular trends were natural products which consumer consider both safe and effective. Find out more from Polish Association of Cosmetics and Home Care Products Producers as Dr. Anna Oborska explains the shift towards cheaper brands as well as product and ingredients development in HPC industry. | | Attend CMT’s 4th Emerging HPC Surfactants and Gain Insights on: - How the global HPC market is evolving and the impact on surfactants players
- Comparison between natural and synthetic raw materials for surfactant production including economics of oleochemicals and LAB sustainability
- Innovations solving the sustainability challenges using surfactants and multifunctional ingredients
- Impact of shale revolution and other drivers affecting EO Industry
- Global scenario and changing trends in soap industry
- Changing consumer behaviors and HPC market trends in Turkey, India, Middle East, Eastearn Europe, Russia and Africa
- Brand owners' perspective on sustainable and cost effective products
- Halal cosmetics & personal care markets with demand/supply projections
Be at this annual event and explore next wave of opportunities and demand growth! The conference offers in-depth market knowledge as well as provides a platform for extensive business networking opportunities with regional and global players! So sign up with your team to enjoy group discount now. For enquiries, please contact. grace@cmtsp.com.sg |
