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Advancing Stevia's Position as Mainstream Sweetener
Stevia hit the big stage when it was granted no-objection by FDA regarding safety of certain rebaudioside-A as food ingredient at the end of 2008. Once solely a supplement ingredient, stevia has since entered the big playing field of large consumer packaged goods (CPG) applications.
By middle of 2009, US stevia sales topped US$95 million, a near 5-fold increase over the US$21 million in the entire 2008. Mintel forecasts that the growth will soar to more than US$2 billion by end of 2011.
Stevia's USPs of guilt-free, all natural sweetness were seen as the holy grail of sweetener. But are CPG companies rushing to embrace the new sweetener? What are their concerns regarding safety, quality and formulation? What can the industry do to scale up the availability of stevia and ensure reliability of quality and supply?
Popularity of stevia has not gathered steam in the consumer sector. Mintel's consumer survey reveals nearly 70% of Americans have no idea what is stevia and 11% even say they think stevia is unsafe and don't intend to try it. The research by Rabo bank echoes the same sentiment, with only 11% saying they have tried stevia and will continue using it, and 25% saying they may be interested in trying it.
Taste profile remains a big obstacle to stevia's growth. Various flavouring companies have introduced flavor masking/modification and sweetness enhancement solutions without detracting from the perceived benefits of its natural status.
From finance to cultivation to varietal development to flavours and formulation, CMT's Stevia World Americas will bring you up to speed with the latest market developments and technological innovations.
Hot Issues to be discussed at CMT's Stevia World Americas
Come to CMT's Stevia World Americas to gather latest information and establish new links and relationships. Regular updates of the event and other interesting industry news and reports will be available on www.steviaworldforum.com.
You will network with
- Stevia Growers/Producers/Refiners - F&B companies
- Pharmaceutical companies - Food ingredient companies
- Flavour & fragrance companies - Sugar and sweetener companies
- Horticulture companies - Biotech Research Institutions
- Equipment suppliers - Institutional Investors
| Webinar Title: | Stevia- Taking the Next Steps |
|---|---|
| Date &Time: | Wednesday, 17 February, 7PM–8PM (New York) *Thursday, 18 February, 8AM-9AM (Hong Kong) *Thursday, 18 February, 11AM-12PM (Sydney) |
| *due to time difference |
Held in conjunction with Stevia World Americas that meets on 25 & 26 February in Atlanta, GEORGIA this one-hour Webinar features insights from GLG Life Tech Corporation’s David Bishop, EVP of International Affairs and James Kempland, VP of Marketing
At the webinar, David Bishop and James Kempland will discuss how far the Stevia Industry has come, and what needs to be done next in terms of meeting taste, quality and cost challenges, as well as ramping up production to meet growing global demand.
More on Stevia Experts David Bishop & James Kempland...
DAVID BISHOP- EVP International Affairs, GLG Life Tech Corp: David Bishop has more than 25 years of experience in international business including organizational, educational, and managerial responsibilities. He has lived and worked as an expatriate in a cross cultural/cross linguistic environment for more than 15 years and has completed assignments in over 40 countries.
Mr. Bishop is currently the chairman of Qingdao Runde Biotechnology Co., Ltd. a stevia production facility that GLG acquired on December 18, 2006. He has played an intricate role in the company’s ramp up of its industrial capacity for three years in China and is now back in the United States as the market continues to develop in the West. He holds a Master of Science in Management from Georgia State University, a Bachelor of Arts in Psychology from Clemson University, and is a graduate of the Yon Sei University Korean Language Institute in Seoul, Korea.
JAMES KEMPLAND- VP Marketing, GLG Life Tech Corp: James Kempland leads the strategic marketing division for GLG. He brings a diversity of experience in high intensity sweeteners, agriculture and supply as well as marketing for consumer package goods. He has worked for and with firms such as Monsanto, NutraSweet, Kraft, Proctor & Gamble and other leading multinationals within the food and beverage industry.
He has managed marketing communications for portfolios of the largest brands in the beverage alcohol category, Brown-Forman, Constellation, Miller and Diageo. He holds a Bachelor’s degree in Business Administration from Maryville University-St. Louis.
Have a Question on the Stevia market and applications?
Register Early to ensure your questions are answered.
David Bishop & James Kempland are right at the heart of the Stevia revolution, which is stirring up a wave of change in the food & beverage industry with its ‘all natural’ and zero calorie profile.
Just fill in the form below and hit submit, for more information on how you can register for the webinar and submit your question for the webinar’s Q&A session.
CMT is proud to welcome GLG as PLATINUM SPONSOR
for
SteviaWorld Americas on 25-26 February 2010 in Atlanta!
About GLG Life Tech Corporation
GLG Life Tech Corporation is a global leader in the supply of high purity stevia, an all natural, zero-calorie sweetener used in food and beverages. The Company’s vertically integrated operations cover each step in the stevia supply chain including non-GMO stevia seed breeding, natural propagation, exclusive stevia leaf growth and harvest areas, proprietary extraction and refining technique, marketing and distribution of finished product. GLG’s advanced technology and innovation in extraction make it one of the world’s leading producers of high purity stevia extracts.
Offering a number of stevia based sweetening systems, GLG’s premier, high quality Rebaudioside A product line includes RebpureTM RA97, RebsweetTM RA80 and AnysweetTM RA60. GLG has also recently launched its newest product line Sweet Success (SM), which provides food and beverage manufacturers greater flexibility in formulating with high purity stevia sweeteners while still maintaining a smooth, clean, sucrose-like taste profile. In addition, GLG also has capabilities to formulate and granulate any of its stevia extracts to provide a tabletop ready consumer product.
With ample capacity to meet demand, GLG stevia leaf processing capabilities include 41,000 metric tons of raw stevia leaf and annual production of 3,000 metric tons of high quality stevia extract. Facilities are GMP and ISO9001:2000 and meet the strictest quality and safety requirements. GLG is unique in that the stevia leaf processed and used in production is the company’s own special strain, rich in Rebaudioside A and reaching a much higher level of quality and taste in the raw leaf than that of common market leaf. GLG’s patented stevia strains enable the company to produce great tasting stevia extracts more efficiently and with a secure leaf supply.
From seed to shelf, GLG utilizes its technology, innovation and focus on customizable solutions to provide great tasting stevia sweetening systems to companies around the globe.
The Company’s headquarters are located in Vancouver, British Columbia, Canada.
NASDAQ: GLGL
TSX:GLG
Click below for more GLG news / press releases:
>>GLG LIFE TECH CORPORATION ANNOUNCES NEW SWEET SUCCESSSM LINE OF STEVIA PRODUCTS
>>GLG LIFE TECH CORPORATION COMPLETES CONSTRUCTION ON NEW REBPURETM RA97 REFINING FACILITY
PureCircle said it raised £40 million and plans to use the money to position the company for the increasing demand it expects over the coming years for its natural zero-calorie sweetener Rebaudioside A.
Since the US Food and Drug Administration clearance for high purity Reb A to be used as a food and beverage ingredient was granted in December 2008, a range of stevia-sweetened products have been launched in the US and performed well, securing strong sales. For example, stevia-sweetened tabletop products have secured 10 percent of the US tabletop sweetener market. Similarly, sales of PepsiCo's SoBe Lifewater beverage flavours sweetened with Reb A, which were launched in 2009, are outperforming the category, PureCircle said, citing research data.
“With continuing pressure for the reduction of calories in food and beverages, PureCircle's discussions with both current and potential clients have led to the expectation that such clients are planning launches of stevia-sweetened products and line extensions in a wider range and larger size in 2010 and 2011,” it said.
PureCircle plans to accelerate the expansion of its production capacity, initially with a new stevia extraction facility in Paraguay, with work expected to start early in FY 2011. In addition the Company intends to invest further in proprietary leaf development and expansion as part of its global leaf diversification programme.
Source: http://www.proactiveinvestors.co.uk/companies/news/10326/purecircle-raises-40-mln-for-expansion-as-it-expects-reb-a-sweetener-demand-to-soar-10326.html, 18 November 2009
For more information on PureCircle, join Dr. Sidd Purkayastha, Technical Director of PureCircleUSA as he presents his paper on Technical Aspects of Formulating with Stevia at the Stevia World Americas conference, 22 – 23 March 2010 held in Atlanta.
Participate by registering now >>click here<<
Más de 300 participantes de la Encuesta Mundial que duró 2 meses, indicaron que el sabor secundario, la legislación y la fiabilidad de suministro eran las principales preocupaciones de la industria. Los resultados de la encuesta se compilaron en Global Stevia Industry Perceptions Report 2009 (Informe de Percepciones de la Industria Mundial de Stevia 2009) para su distribución actual como introducción para la próxima Stevia World Americas Conference (Conferencia de las Américas sobre el Mundo de la Stevia) en Atlanta, EEUU, el 25-26 de febrero de 2010.
El Informe de Percepciones de la Industria Mundial de Estevia 2009 es un informe gratis descargable con los resultados de la Encuesta Mundial de Estevia que se realizó desde el 22 de Agosto, 2009, al 22 de Octubre 2009. Las respuestas fueron obtenidas de representantes de la industria de más de 70 países.
La Encuesta Mundial de Estevia se llevó a cabo para medir las percepciones sobre Estevia, e identificar futuras direcciones del negocio relacionados con Estevia. Las preguntas de la encuesta abarcaron los mercados, las tecnologías, los modelos de cultivo, las carencias en el conocimiento, la sustitución de edulcorantes por Estevia, las preocupaciones del consumidor, las preferencias en el suministro, los factores de fomento y las limitaciones en el Mercado y el tipo de información necesaria.
Según el Informe de Percepciones de la Industria Mundial de Estevia 2009, existe un sentimiento general positivo sobre el crecimiento del mercado. Los resultados de la encuesta muestran que el sector de comidas y bebidas tomará más del 65% del mercado de Estevia. Los entrevistados también acreditan afirman que los edulcorantes de Estevia capturarán más del 50% del Mercado de aspartamo y sucralosa.
Los hallazgos de la encuesta revelaron el mejoramiento del perfil de sabor de Estevia como la principal preocupación. La mayoría de los entrevistados indicaron que éste es el reto número uno limitando el factor de crecimiento de Estevia en el futuro. En segundo lugar se halla la reglamentación, con muchos de ellos expresando que esta es la principal causa de la brecha en el conocimiento. Resultó evidente, a través del interés en negocios de exclusividad a largo plazo para edulcorantes estevia, y el interés de los participantes en inversiones directas en las plantaciones de estevia, que el tercer reto es la fiabilidad en el suministro de la misma.
Además de destacar las principales preocupaciones, los resultados de la encuesta también indican que el futuro de la industria depende de la facilitación de acceso a información sobre el mejoramiento del sabor, el suministro, la producción y las cuestiones socioeconómicas.
La Conferencia de las Américas del Mundo de la Estevia, organizado por CMT el 25 y 26 de febrero de 2010 en Atlanta, EEUU, presentará puntos de vista adicionales sobre estos asuntos claves identificados en el Informe de Percepciones de la Industria Mundial de Estevia 2009.
La Conferencia además ofrecerá a los ejecutivos de la Industria mundial de Estevia, del sector de alimentos y bebidas, y de farmacéutica, una plataforma para debatir, intercambiar ideas o esclarecer dudas sobre el uso de Estevia en sus productos.
Para un acceso inmediato al Informe de Percepciones de la Industria Mundial de Estevia 2009, visite el sitio aquí para descargar el informe sin cargo.
Stevia World Americas Speaker Sergio Chase, Director General of Imperio Guarani says the Stevia cultivation in Paraguay needs a stronger value chain and fair pricing for its long-term sustainability. Read more about our discussion with Sergio below.
The FDA’s sign of approval for Stevia rebaudioside-A is having a positive spin off effect in Paraguay. A new investment agreement between the US and Paraguay will encourage cultivation of stevia in Itapua region, located in the south of Paraguay. Under the agreement, non-profit NGO Paraguay Vende is to receive funding from the US Agency for International Development (USAID) to train farmers. The plant which is actually native to Paraguay will now provide livelihoods to one of the poorest regions in Latin America.
Way ahead of others, the first company to produce steviosides in Paraguay is Imperio Guarani. Since 2003, they have already established a growing program and extraction and purification facility to produce steviosides.
Using what their director general Sergio Chase describes as creation of “Stevia Belts”, in which the company identifies leaders who can help to recruit their fellow farmers and manage them. His agricultural engineers work closely with the leaders and farmers to refine and improve their growing practices. As a result, 40 hectares of Stevia in the “Estancia Pindó” – Curuguaty uses 100% irrigation, the first and only one in Paraguay.
According to Sergio Chase, “stevia is a sustainable industry” which “benefits local communities because it’s a very good alternative crop for farmers”. However, he also emphasised that the long-term success in stevia production will depend on strengthening the supply chain and buyers paying a good price for Stevia Leaves.
At Stevia World Americas, Sergio will be sharing his company’s experience with stevia cultivation and contract farming. You can confirm your seats for the conference happening on Feb 25-26 in Atlanta by submitting your registrations online.
Mais de 300 participantes da Pesquisa Mundial de Estévia que durou 2 meses, identificaram o gosto residual, as leis e a confiança no fornecimento como as 3 principais preocupações da indústria. Os resultados da pesquisa foram agrupados no Relatório de Percepções da Indústria Mundial de Estévia 2009 e agora são divulgados como uma introdução para a próximaStevia World Americas Conference [Conferência das Américas do Mundo de Estévia] em Atlanta, E.U.A. em 25-26 de fevereiro, 2010.O Relatório de Percepções da Indústria Mundial de Estévia 2009 é um relatório grátis que relata os resultados da Pesquisa Mundial da Indústria de Estévia, que decorreu de 22 de agosto de 2009 a 22 de outubro de 2009. As respostas da pesquisa vieram de mais de 300 representantes da indústria de estévia em mais de 70 países.
A Pesquisa Mundial da Estévia foi feita para medir as percepções sobre Estévia, e identifica a futura direção dos negócios que lidam com a Estévia. As perguntas da pesquisa cobriram mercados, tecnologias, modelos de cultivo, falta de conhecimento, a substituição de adoçantes por Estévia, as preocupações dos consumidores, as preferências no fornecimento, controladores e limitadores de mercado, e os tipos de informações necessárias.
Segundo o Relatório de Percepções da Indústria Mundial de Estévia 2009, há um sentimento geral positivo sobre o crescimento do mercado. Os resultados da pesquisa mostram que os entrevistados acreditam que o setor de comidas e bebidas vai tomar mais de 65% da quota total do mercado da Estévia. Os entrevistados também acreditam que os adoçantes de Estévia irão capturar mais de 50% do mercado do aspartame e da sucralose.
Os resultados da pesquisa revelam o gosto residual e o melhoramento do gosto da Estévia como a maior preocupação relacionada à Estévia. Muitos entrevistados acreditam que esta preocupação pode vir a ser o fator limitante principal para o crescimento da quota de mercado da Estévia no futuro. Segunda são as leis, com muitos participantes do estudo identificando-as como uma falta de conhecimentos fundamental. A terceira preocupação é a confiança no fornecimento, evidente pelo interesse dos entrevistados em negócios exclusivos de longo prazo para adoçantes de estévia, e até mesmo no investimento direto em plantações de estévia.
Além de destacar as principais preocupações do setor, os resultados da pesquisa também sugerem que o futuro da indústria depende de um acesso maior à informação sobre o aprimoramento do sabor, fornecimento, produção e questões sócio-econômicas.
A Conferência das Américas do Mundo de Estévia, organizada pela CMT em 25-26 fevereiro de 2010, em Atlanta, E.U.A., apresentará pontos de vista adicionais sobre as questões identificadas pelo Relatório de Percepções da Indústria Mundial de Estévia 2009.
A conferência também irá oferecer aos executivos da indústria mundial de Estévia, de alimentos e bebidas, e farmacêutica, uma plataforma para reagir, trocar idéias e esclarecer dúvidas sobre o uso de Estévia nos seus produtos.
Para acesso imediato ao Relatório de Percepções da Indústria Mundial de Estévia 2009, visite Stevia World Forum onde você pode fazer o download sem custo nenhum.
The Global Stevia Industry Perceptions Report 2009 reveals findings of the Global Stevia Industry Survey.
Dr. R Rajagopal, author of the two iconic Stevia papers “Stevia as an Alternative Sweetener” and “Stevia as a Mainstream Sweetener” has just published his latest writing, the “Global Stevia Industry Perceptions Report 2009”.
The free-to-download report presents the findings of the Global Stevia Industry survey, which attracted over 300 responses from more than 70 countries, and identifies key concerns, currently held perceptions and emerging trends in the Stevia business.
Download the Global Stevia Industry Perceptions Report 2009 to find out:
… and other essential insights.
For your Instant Access to this Survey Report, simply provide your details in the form below.
The Stevia industry in for an exciting phase and the“Global Stevia Industry Perceptions Report 2009” will offer a valuable snapshot of how the Stevia Industry perceives itself.
Find out where the Stevia industry stands today! Get your free copy by filling in the form below, hitting submit and watching for our instructions on how you can download your own copy.
Here’s to your Success with Stevia & Creating a Healthier World!
Stevia applications, upcoming market opportunities, flavour masking, sweetness enhancing, quality control and supply chain management are high on the agenda at the Stevia World Americas Conference.
America’s 1st Global Stevia conference, Stevia World Americas conference will meet on 25-26 February 2010 in Atlanta, Georgia, and will explore Stevia's Advancement as Mainstream Sweetener in the region.
For hundreds of years, the stevia plant has been used as a sweetener in Paraguay where many stevia plantations exist until today. In December 2008, the US FDA issued no objection to Rebaudioside A (Reb A) as Generally Recognised As Safe (GRAS).
In fact, a recent report by Rabbobank stated, “Consumer concerns regarding obesity and the growing demand for all-natural products bode well for Reb A to quickly gain market share.” An analyst added, “Success seems imminent, and we expect annual U.S. sales of Reb A to reach approximately $700 million within 5 years...”
Stevia World Americas in Atlanta will offer Stevia & F&B executives a platform to exchange ideas on the Stevia Value chain, highlighting:
… and many more…
Interested parties are welcome to write to Ms. Jaime Ng at jaime@cmtsp.com.sg to sign up as delegates or collaborate as media partners, exhibitors and/or sponsors.
11th MEAPET (Middle East/Africa PET...
2nd Stevia World Asia
5th Global Rubber & Tire Markets
SAPET (South America PET Packaging ...
SIGN UP NOW to hear experts from GLG Life Tech Corp offer views into Stevia’s future at a complimentary webinar.
GLG comes on board as PLATINUM SPONSOR OF STEVIA WORLD AMERICAS on 25 -26 February 2010 in Atlanta
PureCircle raises £40 mln for expansion as it expects Reb A sweetener demand to soar
Hallazgos de la Encuesta Mundial de Estevia revelan percepciones y preocupaciones claves en el sector Estevia…
Perspectives from Paraguay on Stevia Cultivation as a tool for Sustainable Development.
Descobertas da Pesquisa Mundial de Estévia revelam as percepções e preocupações principais no setor de Estévia ...
Global Stevia Survey Report Uncovers Concerns & Perceptions on Stevia.
Americas’ 1st Global Stevia conference is confirmed! Key Stevia executives from U.S.A and Latin America share strategies & priorities…Speaker Profile(s) |
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Mr. Michael Movitz
Michael Movitz has 18 years natural products industry experience across retail, manufacturer, broker and information supplier organizations, including 9 years with SPINS. In his current role as Vice President of Business Development, Michael works with SPINS’ strategic partners & industry organizations along with retailers and manufacturer clients, to solve for business objectives utilizing SPINS services across retail channels & consumer behavior measurement. Michael also supports SPI....
Read more Mr. Michael Movitz, VP, Business Development SPINS Inc The Rise of Stevia: Stevia Sales Sweeten Up the Market Day 1 [Thu 25, February], at 09:45 AM |