PepsiCo’s recycling program – ‘Recycling with Purpose’ is expected to be operational in 10 Latin American countries by 2021 – that includes Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, Panama, Peru, Guatemala and Jamaica. The program aims to collect 6,000 tonnes of recyclable materials per year across Latin America.
PepsiCo has partnered with Ecoins for an initiative that was founded in Costa Rica with the aims to increase the collection of PET materials. The program allows consumers to exchange their plastic materials for Ecoins, a virtual currency, which they can then use to earn discounts on a variety of products and services.
Peru has become the first country to implement this recycling program earlier this year where Ecoins was rolled out.
PepsiCo estimates to reach 300,000 accounts and provide recycling awareness to nearly one million people in LATAM in the first year of operation. Apart from ecoins, the Ciudad Saludable grant is expected to allow at least 1,000 recyclers to be integrated into the circular economy model by 2021.
PepsiCo aims to transform 100 percent of its packaging to be recyclable, compostable or biodegradable by 2025, increase recycled materials in plastic packaging, reduce the packaging’s carbon impact, and increase recycling rates with the PepsiCo Foundation and partners.
Steve Gibson, Head R&D Mexico & LATAM PepsiCo is a lead speaker at the upcoming 17th LAPET, Polyester & Recycling Summit on 20-21 November, 2019 in Mexico City. Find out more about PepsiCo’s recycling initiatives in this summit.