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Dabur has been expanding its footprint in Africa via several acquisitions in the past few years. Its most recent acquisitions in Africa are - D&A Cosmetics Proprietary Ltd and Atlanta Body & Health Products Proprietary Ltd., to be acquired for 40.27 million rand and Atlanta Body for 1.73 million rand, respectively. Dabur reduced the value of the deal from its previously announced 50 million rand for both the companies.
The new acquisition in South Africa will be made by its step-down subsidiary Dermoviva Skin Essentials. The new acquisitions will establish Dabur as a key player in the African home and personal care market as D&A Cosmetics already has a good personal care and hair care products range for both wholesale and retail customers in South Africa, Namibia, Swaziland, Botswana and Lesotho. Besides Dabur can also profit from Atlanta Body's products sold to salons in South Africa.
Dabur started expanding into the African home and personal care market in 2016 with its first takeover deal when it bought South African cosmetics manufacturing and trading firm Discaria. The same year, Dabur also acquired the personal care, hair care and creams businesses of the South Africa-based CTL group of companies for $1.5 million.
Dabur started expanding overseas in 2010 with its first foreign acquisition of Turkish personal care products company - Hobi Kozmetik Group for $69 million. In 2010, Dabur also went ahead to acquire Namaste Laboratories in the US for $100 million.
It is not just Dabur, but another Indian home and personal care company Godrej Consumer Products that has made several acquisitions in the lucrative African home and personal care market.
Gain insights on Africa's home and personal care market's at CMT's Africa Home and Personal Care Markets Summit on 26-27 September, 2018 in Johannesburg, South Africa.
Contact Grace Oh at email@example.com or call +65 6346 9147.