09-11 Mar, 2016 - Ho Chi Minh City, VIETNAM
Novotel Saigon Centre
Novotel Saigon Centre
U.S.-based Mars Inc has been expanding in Asia to tap the huge demand for chocolates as well as aid sustainable cocoa production in the region.
This year the chocolatier announced its first chocolate plant in India. It has tied up with the Maharashtra state government in India to open a $160 million plant in Pune.
The new plant will manufacture Mars’ popular Snickers and Galaxy bar chocolates brands. The company is keen to tap the growing demand for chocolates in India, which is said to be growing at nearly 20 percent annually.
Before entering the Indian market, Mars has invested in other Asian countries such as Vietnam. Mars had entered a partnership with Puratos Grand-Place Vietnam where it started the Ben Tre Cocoa Fermentation & Drying Plant that also includes a Cocoa Development Centre in 2013.
The plant enables local Vietnamese cocoa producers to bring in cocoa pods for fermenting, drying and packaging for exports. Mars also trains local cocoa growers on sustainable practices.
At CMT’s 2nd Cocoa Revolution on 9-11 March, 2016 in Ho Chi Minh City, Mars Chocolates will present a paper on their ‘Journey in cocoa development in Vietnam’. Plus, a SITE VISIT to Puratos Grand Place’s Cocoa Nursery and Cocoa Plantation, Ben Tre Cocoa Fermentation & Drying Plant is also arranged on March 9.
Contact Ms. Huiyan at huiyan@cmtsp.com.sg or call +65 6346 9113 for more details.
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