21-22 Oct, 2015 - Mexico City, MEXICO
JW Marriott Mexico City
JW Marriott Mexico City
One of the most popular beverage brands in the Americas, Dr Pepper Snapple (DPS) is expanding in Mexico. In the last quarter, the company’s operating profit in Mexico rose 29% making it an important part of DPS business. Its Mexican and Caribbean bottler case sales (BCS) rose 7% while US and Canada BCS only rose 1% in volume growth.
Better known in Mexico through its brands like Peñafiel, Squirt, Clamato and Aguafiel, DPS is selling carbonated mineral water, flavored CSDs, bottled water and vegetable juices in the country. Among these brands, Peñafiel – DPS’s Mexican mineral water brand is the most successful with further growth potential.
The Peñafiel success story in Mexico is mainly attributed to the fact that DPS was able to penetrate the largest Cstore chain in Mexico, OXO which helped it reached more customers.
Currently, DPS’s products are only available in the central parts of Mexico – especially in Mexico City, Guadalajara, and a few other places.
The company recognizes the importance of a strong distribution network to cover other parts of the country.
More on CSDs, RTDs, and other beverages consumption trends will be discussed at 13th LAPET in Mexico City on 21-22 October, 2015.
Contact Ms. Hafizah at hafizah@cmtsp.com.sg or call + 65 6346 9218 for more details.
