20-21 Oct, 2015 - Bangkok, THAILAND
Courtyard by Marriott Bangkok
Courtyard by Marriott Bangkok
Nippon Paint Malaysia Group, the major paints and coatings giant in Malaysia, is aiming to increase its market share to 50 percent in 2015. It has also put forth a sales target of RM1 billion by end of 2017.
Currently, the group enjoys market share of approximately 47 percent, making it Malaysia’s leader in decorative coatings, with a sales revenue record in excess of RM650 million, as of December 31, 2014.
The new target will be backed by the group’s recent expansion of regional operations into new markets and its growing distribution network.
The Group that entered the market as ‘The Paint Expert’ is now planning to reposition itself as “The Coatings Expert”. It plans to strengthen its position in the market with a diversified product portfolio that meets multi-segment demands.
The group aims to become a total coating solutions provider catering to multi surface demands – be it decorative, protective or functional coatings.
In fact Nippon Paint will be launching at least four new coatings, a move that is expected to help the company capture new demand.
Apart from Malaysia, Nippon Paint has a strong presence in Pakistan, Bangladesh, the Philippines, Thailand and recently Indonesia.
A senior representative from Nippon Paint Southeast Asia (NIPSEA) will talk about ‘Decorative/Architectural Paints Demand Trends & Outlook’ at 15th Asia Coatings Markets, scheduled on 20-21 October, 2015, in Bangkok.
Contact Ms. Huiyan at huiyan@cmtsp.com.sg or call +65 6346 9113 for more details.
