28-29 Oct, 2014 - Mexico City, MEXICO
JW Marriott Hotel Mexico City
JW Marriott Hotel Mexico City
Euromonitor predicts that growth of the economy as well as the population in Latin America will boost the region's body care segment. Brazil, Chile, Colombia and Mexico are the four biggest economies in the region that will drive growth in this segment.
Brazil has been registering positive growth trends but a weak economy might be a dampener in the growth forecasts for the body care category. Nevertheless, Euromonitor predicts sustained growth in the next five years up to 2017. Brazil is expected to witness market growth of 12.4% with a market value of €1.17bn while Chile's market will grow 6.9% at a market value of €135m.
Colombia will register 9.2% growth with a market value of €206m and Mexico will register 6.2% with a market value of €616m.
The research firm also expects that per capita spend will almost double in the five years to 2017 in all 4 markets, although the increase is from a relatively low base.
Colombia will witness the biggest increase in spending. Currently, Colombia's average consumer spends €1.60 per capita on body care products, which is expected to hit €3.10 by 2017.
The per capita spend in the body care category in Brazil is estimated to be €2.27 currently, and it is expected to rise to €4.27 by 2017.
More on body care and other personal care trends will be discussed at 2nd LATAM Surfactants HPC Markets opening on 28-29 October, 2014 in Mexico City.
Contact Ms. Grace at grace@cmtsp.com.sg or call +65 6346 9147 for more details.
