20-21 Oct, 2014 - Mexico City, MEXICO
Hyatt Regency Mexico City
Hyatt Regency Mexico City
Andrew Streeter, director, CPS International says, "There is a Battle Royale between liquid cartons and PET (and polyolefins) bottles in aseptic."
Given the fact that the cost and size of aseptic lines are falling, Streeter says that packaging technology is likely to become more mainstream leading to an increased competition between two major types of packaging - cartons and PET bottles.
The benefits of aseptic fill are more or less lost to the consumer.
Despite criticisms related to waste accusations, better communication can help the packaging industry get an edge with 'virtuous circle' technologies such as aseptic offerings by leveraging on benefits of "freshness, safety, taste, naturalness and lower material use".
Apart from brand owners striving for unique packaged brands, Streeter feels that on-pack communication and a change in the collective mind-set can help create a more secure virtuous circle for everyone involved in the packaging industry.
Mr. Andrew Streeter is speaking on 'Packaging Driving Market Change - Impact on Beverages & Beyond' at the upcoming 12th LAPET conference in Mexico City on 20-21 October, 2014.
Contact Ms. Hafizah at hafizah@cmtsp.com.sg or call +65 6346 9218 for more details.
