28-29 Oct, 2014 - Mexico City, MEXICO
JW Marriott Hotel Mexico City
JW Marriott Hotel Mexico City
Skin care major Beiersdorf, recently inaugurated its new state-of-the-art production center with an integrated research and development center in Silao, Mexico. The plant is Beiersdorf's second largest within its production network after Hamburg. With this investment, Beiersdorf plans to tap the growing demand for skin care products in the North and Central American regions.
The plant has been opened for production after a construction time of less than two years. The new plant is strategically located at around 350 kilometers northwest of Mexico City in the state of Guanajuato.
The new factory has a production capacity of about 280 million cosmetic products and 45,000 tons of products annually. It is expected to primarily produce creams, lotions, shower products and lip care from the NIVEA, Eucerin, and Labello brands for the Mexico, Central and North America markets.
Further, the integrated innovation center will enable the company to develop customized products catering to the consumer needs in the Latin American market. With the R&D center, Beiersdorf plans to promote regional innovation with 20 researchers who will develop products for local consumer needs on-site.
More on Mexico's skin care industry will be discussed at 2nd LATAM Surfactants HPC opening on 28-29 October, 2014 in Mexico City.
Contact Ms. Grace at grace@cmtsp.com.sg or call +65 6346 9147 for more details.
