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Nippon Paint launches subsidiary in the Philippines, targets P1.5 billion in sales turnover by 2017

Posted on : 14 Jul, 2014

 

Nippon Paint, with operations across 56 manufacturing facilities in 15 countries in Asia, has further expanded into the Philippines. The paint major has invested P100 million in the country. Nippon has established its local subsidiary in the Philippines called - Nippon Paint (Coatings) Philippines.

 

The new company which will be led by Nippon Paint Malaysia Group is expected to penetrate the local architectural / decorative coating solutions market.

The construction boom and the unprecedented real estate growth in the country has led Nippon Paint to invest in the Philippines.

It is said that Nippon Paint (Coatings) Philippines will be targeting P1.5 billion in sales turnover by 2017.

Nippon Paint is clearly the top coatings manufacturer in Asia, given its total group sales revenue of $5.4 billion in 2013.

The company is also broadening its product line by including an innovative and diverse suite of Total Coating Solutions™ and Trend Beyond Colours™.

Further, Filipinos will have a better choice of color via Nippon's partners - hardware and home depot chains and paint centers that are equipped with a Nippon Colour Creations™ tinting machine that produces customized shades for clients. Known as "mini Nippon Paint factories", these machines can produce thousands of colors and on demand.

More on Asia's paints and coatings industry will be discussed at 14th Asia Coatings Markets on 4-5 November, 2014 in Yangon.

Contact Ms. Hafizah at hafizah@cmtsp.com.sg or call +65 6346 9218.

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