27-28 Oct, 2014 - Yangon, MYANMAR
PARKROYAL Yangon
PARKROYAL Yangon
To tap the growing consumer market in Myanmar, Heineken signed a JV with local spirits company, Alliance Brewery Company, to produce and sell Heineken beers in the country. Under this JV, Heineken plans to build a $60 million brewery in Myanmar to cater to the Burmese market.
Heineken follows the likes of Carlsberg, Coke and Pepsi in entering the lucrative Myanmar consumer market.
Heineken will manage the JV via a 57% controlling stake in its subsidiary - Asia Pacific Breweries and it will take up the onus of providing brewing and technical expertise as well as ingredient procurement and brand licensing.
Myanmar Investment Committee has already given the green nod to APB Alliance Brewery Company to build a new greenfield brewery.
The political and social reforms in the country plus the lifting of all sanctions on Myanmar by EU Council (aside from a still extant arms embargo), and also the number of MNCs tapping into the Burmese market led to Heineken's decision to invest in Myanmar.
Apart from Heineken, there has been other investments in the Myanmar's beer industry recently - Thai Bev billionaire Chareon Sirivadhanabhakdi acquired Singapore-based Fraser & Neave (assets include Myanmar Brewery), Carlsberg's acquired a 51% stake in a newly created JV (with Myanmar Golden Star Breweries) and also plans to build a brewery in the country.
A senior representative from Heineken will speak at CMT's 2nd Myanmar Consumer Summit, coming up on 27-28 October 2014 in Yangon.
Contact Ms. Hafizah at hafizah@cmtsp.com.sg or call +65 6346 9218 for more details.
