18-19 May, 2010 - Geneva, SWITZERLAND
Mövenpick Hotel & Casino Geneva
Mövenpick Hotel & Casino Geneva
Companies in the race to capture the European Stevia Markets got powerful boost when the European Food Safety Agency published their positive review of Stevia’s safety, ruling it safe for use in food products.
With Stevia set to explode onto the European market a mere 6-9 months from now, companies looking for the competitive advantage are attending 2nd Stevia World Europe to find their niches and sweet spots in the European marketplace.
2nd Stevia World Europe, meeting in Geneva, Switzerland on 18-19 May, is the first global Stevia industry conference meeting so soon after the EFSA’s announcement on 14th April. This high-level industry conference, considered the largest Stevia networking meet in the world, will focus on European market and regulatory developments, and offer valuable pointers on entering the European market for stevia. The conference will also deliver valuable information on the cultivation, production, refining, formulating, marketing and labelling of stevia sweeteners and stevia sweetened products.
In fact, Consumer research firm Mintel will be providing a highly relevant overview of consumer acceptance of Stevia sweeteners in the F&B industry, highlighting new products and ingredient combinations that work! Attendees can also look forward to hearing leading flavour company WILD Flavors’ valuable tips on product formulation with stevia, as well insights from Zevia Soda (world's first stevia sweetened soda) on the challenges they faced creating palatable Stevia-sweetened Carbonated soft drinks.
Those keen on participating in 2nd Stevia World Europe can submit their registrations online at the link below. Those who are keen on exploring sponsorship and media partnerships can send their enquiries to Ms. Hafizah Adam at hafizah@cmtsp.com.sg
Products like Zevia Soda, and Villars Maître Chocolatier’s Dark 70% cocoa bars were the first to use Stevia sweeteners in their respective product categories, and are now emerging as consumer favorites. 2nd Stevia World Europe showcases these stevia retail successes and more during the 2-day conference in Geneva on 18-19 May.
During the recently concluded Stevia World Americas conference, market research house SPINS reported that over 2000 new stevia sweetened products had been launched around the world from 2004-2008. More recently, SPINS identified Zevia as the #1 selling beverage item in the natural beverages category in the US.
The changing consumer retail climate for stevia sweeteners and stevia-sweetened products will be the focus of the 2nd Stevia World Europe conference in Geneva-Switzerland on 18-19 May 2010. Mr. Derek A. Newman, a Director at Zevia LLC will share details on how the company’s stevia sweetened Zevia Soda went from ‘worst to first’ with a 600% increase in revenues in January 2010 over January 2009 and garnered rave reviews from the media and consumers. Among them is the review by ‘Supermarket Guru’ Phil Lempert that was recently posted at http://www.cmtevents.com/eventposts.aspx?feedid=769&ev=100529&.
2nd Stevia World Europe has also invited Mr. Alexandre Sacerdoti, Director General of Villars Maître Chocolatier, to speak about the formulation, taste and marketing challenges faced in developing the World’s first chocolate Stevia sweetened chocolate.
Mintel, which worked with SPINS to publish the definitive Stevia Market study, will also be speaking at 2nd Stevia World Europe. Mintel’s Director of Custom Solutions Mr. David Jago will pinpoint trends and innovations, new products, consumer response and acceptance of Stevia’s Application in Food & Beverage. Fonterra Brands will provide an Australasian perspective at the conference, discussing key market trends and F&B Formulators’ expectations for sweetening solutions.
Besides Stevia’s retail successes, 2nd Stevia World Europe also delivers vital updates on Stevia-based product innovations & formulations, regulatory and scientific perspectives on Steviol glycosides, quality control, organic certification & other labeling specifications, as well as novel Stevia applications in Pharmaceuticals, Nutraceuticals and Animal feed.
Those keen on participating in the 2nd Stevia World Europe can submit their registrations online. Click on the link below to access.
While the US market anticipated a stevia sweetened soda from Coca Cola or Pepsi Co after the much publicised GRAS notifications in end 2008, a company called Zevia was already in the market, with their stevia-sweetened zero calorie carbonated soft-drink product line. The initial product, launched in 2007 was not palatable to consumers with many negative reviews on the ‘aftertaste’ and other problems.
In an interview with Natural News.com in January 2009, Zevia co-founder Ian Eisenberg spoke frankly about the product formulation process. He commented on the difficulty of removing the bitter after-taste and creating a good-tasting soft drink. Fast forward to today, SPINS identified Zevia as the #1 selling beverage item in the natural beverages category in the US.
Mr. Derek A. Newman, a Director at Zevia LLC will be speaking at 2nd Stevia World Europe, sharing details on how the company’s stevia sweetened product line went from ‘worst to first’ with a 600% increase in revenues in January 2010 over January 2009.
Zevia’s speech at 2nd Stevia World Europe will be part of a Retail success showcase at the conference, that will feature insights on the world’s first stevia sweetened chocolate, and Mintel’s overview of Trends & Innovations surrounding Stevia’s Application in Food & Beverage.
Participants can also look forward to hearing about key market trends in Australasia, and F&B Formulators’ expectations for sweetening solutions from Dr. Andrew Saunders, a senior research technologist at Fonterra Brands.
Those keen on participating in the 2nd Stevia World Europe can submit their registrations online. Click on the link below to access.
Video of Zevia on ABC News
