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Potential for Stevia in USA- Good Morning America’s Elisabeth Leamy Reports.

Posted on : 06 Apr, 2009

 

The two major hurdles that need to be overcome for growth in the Stevia markets are regulatory approval and consumer approval.

 

In the wake of the JECFA report, which stated “95% Steviol glycosides are safe for human use in the range of four milligrams per kilogram of body weight per day”, and the US FDA’s No Objection to Cargill & Merisant’s GRAS for their Stevia sweeteners, the market for stevia is poised on consumer approval in new markets for further growth.

 

Good Morning America’s Elisabeth Leamy reports on the potential impact of Stevia sweeteners in the US, in which she explores some of the opportunities and challenges faced by Stevia Sweeteners in breaking into the American markets.

 

Click on the play button below for immediate access!

 

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