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Will China Spur Asia’s Surfactant Growth Through 2005?

The global surfactant business has been through a transition phase since 2000, rapid restructuring through spin offs and alliances coupled with vertical integration. These in turn have impacted the Asian markets.

Demanding customers, shifting preferences and regulatory compliance managed to add further pressure on the Asian industry. On the technology front, the search for competitive raw materials and bringing environmentally acceptable products into the markets cost effectively and in relatively shorter lead times assumed top priority. What was the impact of these trends on the Chinese industry? To what extent are the Chinese capacities fine tuned to serve the competitive global markets? What are the key technology shifts the industry has to contend with?

Besides these, feedstock volatility and competitive sourcing of EO, alkyl phenols and fatty alcohols continue to drive the pressure. Multifunctional products and plant derived products are emerging as key market determinants. Where does China stand in these areas today?

Surfactant consumption in the Asia-Pacific region is projected to grow at an annual rate of almost 4% per year, reaching almost 5.8 million tons in 2010.

China continues to drive fabric, personal care, pharmaceutical and textile markets spurring growth in this segment. Nearly 80% of the regional surfactant market is based or raw materials like linear alkylbenzene (LAB), branched alkylbenzene (BAB), and Oleochemical alcohols. How is the region place on the raw material front? What is Asian LAB supply and pricing scenario? What are the current trade dynamics in oleochemicals markets?

Keep yourselves updated about the industry at the 4th China/Asia Surfactants, Personal & Homecare Markets. Some of the topics to be covered are:

• Global Surfactants Market Outlook • Feedstocks Overview such APE/AP/MES/LAB and Composition Markets • End-Users Perspectives on China Fabric, Detergent, Personal & Homecare Markets • How to Stay Competitive in the Chinese Surfactants, Personal & Homecare Markets

Join us with your key team... generous discounts for group particpation. Network with the major players and establish your platform in China.

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