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With the talks on TTIP still ongoing, EU negotiators have been warned of the potentially damaging impact of increased market access for US maize, starch and ethanol industry. For EU agriculture and those facing additional competition what could be done to improve the EU position and more relevantly, how will this affect EU Starch Industry ?
With EU sweetener production quotas due to be abolished in October 2017, the key question that is being asked is which sweetener will be best placed to meet EU demand.
Lifting of quotas will also mean more opportunities for starch-based sweeteners with more competition from isoglucose made from corn or wheat.
It is predicted that isoglucose’s share of the EU sweetener market will rise from about 3.5 per cent to more than 10 per cent after 2017.
With current trends focused on health and wellness, Clean Label Starches are gaining traction on a global level, More food manufacturers are increasingly swapping out chemical modified starches for label friendly alternatives.
Recently Beneo launched their native rice starch – Remypure with no chemical modifications. In June ,Avebe also launched their clean label potato starch for meat applications while Ingredion continues to offer its broadest range of clean label starches to the market.
Still there is no clear definition on what constitutes clean label as it can mean different things to different consumers and food manufacturers.
GMO free ? No chemical modification ? organic certification and sourcing ?
Attend CMT’s Starch World EUROPE conference this October in Vienna and find out more from the panel of experts and food ingredients suppliers as they share the latest developments on the European Starch Opportunities & Challenges. | 
