Nestlé expected to invest USD 50 million in Myanmar’s food and beverage industry over the next 6 years
Posted on : 14 Oct, 2014
Major food and beverages manufacturers are entering Myanmar to capture its vast consumer market.
Heineken secures distribution license in Myanmar
Posted on : 22 Sep, 2014
Myanmar has opened its doors for foreign investors to manufacture locally, but they, in most occasions, do not have any control over the distribution of these goods.
But in an exception to this rule, Myanmar Investment Commission (MIC), the country's investment regulator, recently granted Heineken and its subsidiary Asia Pacific Brewery to distribute beer in Myanmar.
Legal firm VDB Loi has helped Heineken and its subsidiary to secure the permit that allows the brewers for a nationwide distribution of certain products in Myanmar.
This is the first time that Myanmar Investment Commission has allowed a foreign company to distribute its products in Myanmar.
This significant milestone is expected to pave the way for others in the FMCG industry to deploy their own distribution network.
Mr. Edwin Vanderbruggen, Partner, VDB Loi Myanmar who is one of the key persons behind securing this permit will share more on the legal issues involving distribution and import licenses in Myanmar at the upcoming 2nd Myanmar Consumer Summit in Yangon on 27-28 October, 2014. Plus, Mr. Lester Tan, Managing Director of APB Alliance Brewery Co. Ltd. (Part of the Heineken Company) will join in a Panel Discussion on 'Accessing the Myanmar Market' at the same conference.
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Myanmar’s Proposed Advertisement Policy targets bogus advertising, expects implementation in April 2015
Posted on : 21 Aug, 2014
Responding to public complaints on misleading advertising, Myanmar's Ministry of Information has proposed new rules for advertisements. The draft policy was released on July 3 and opened to public feedback. The proposed policy aims at ensuring that there is no difference between advertised and actual market price as well as guaranteeing that advertised products are of genuine quality.
Myanmar Golden Beverage and Lotte Chilsung Beverage enter joint venture to produce and distribute Pepsi drinks in Myanmar
Posted on : 26 Jun, 2014
Myanmar's consumers across 17 major cities in the country will soon enjoy PepsiCo beverages. Myanmar Golden Beverage Co Ltd (MGS) has tied up with South Korea's Lotte Chilsung Beverage Co. Ltd to produce and distribute PepsiCo drinks in the country. The joint venture - under the name of Lotte-MGS Beverage Co. Ltd, has already been approved by the Myanmar Investment Commission (MIC).
After Carlsberg, Heineken plans to build $60 million brewery in Myanmar
Posted on : 10 Apr, 2014
To tap the growing consumer market in Myanmar, Heineken signed a JV with local spirits company, Alliance Brewery Company, to produce and sell Heineken beers in the country. Under this JV, Heineken plans to build a $60 million brewery in Myanmar to cater to the Burmese market.
Heineken follows the likes of Carlsberg, Coke and Pepsi in entering the lucrative Myanmar consumer market.
Heineken will manage the JV via a 57% controlling stake in its subsidiary - Asia Pacific Breweries and it will take up the onus of providing brewing and technical expertise as well as ingredient procurement and brand licensing.
Myanmar Investment Committee has already given the green nod to APB Alliance Brewery Company to build a new greenfield brewery.
The political and social reforms in the country plus the lifting of all sanctions on Myanmar by EU Council (aside from a still extant arms embargo), and also the number of MNCs tapping into the Burmese market led to Heineken's decision to invest in Myanmar.
Apart from Heineken, there has been other investments in the Myanmar's beer industry recently - Thai Bev billionaire Chareon Sirivadhanabhakdi acquired Singapore-based Fraser & Neave (assets include Myanmar Brewery), Carlsberg's acquired a 51% stake in a newly created JV (with Myanmar Golden Star Breweries) and also plans to build a brewery in the country.
A senior representative from Heineken will speak at CMT's 2nd Myanmar Consumer Summit, coming up on 27-28 October 2014 in Yangon.
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