German HPC company Henkel aims to grow its beauty care market in China
Posted on : 26 Sep, 2013
Henkel AG, the German maker of adhesives and Soft Scrub cleaners, plans to expand its beauty care business in China. The Chinese market is Henkel’s third largest market in the world with double digit growth rates, that contributes a major chunk to its revenue. Forecasting a positive outlook in the next many years, Henkel plans to expand its global hair and beauty care business by capturing the Chinese market with brands such as Schwarzkopf shampoos and Fa soaps and deodorants to increase its revenues from consumer business from 20% to over 30%.
With 17 plants operating in China, the German company also aims to capture smaller cities in China – outside Beijing and Shanghai. At present, Henkel derives 45% of its revenues from these emerging market, and plans to increase it to 50% by 2016 with the strong demand from personal care as well as laundry and household business.
Henkel generates about 50% of its global sales from adhesives, while its home care segment, with brands like Purex and Dial, accounts for 28% and the remaining 22% comes from cosmetics and toiletries.
To know more about the growth of beauty care market as well as laundry and detergent market in China and Asia, attend 13th Asia Surfactants Personal & Home Care Markets in Shanghai on 17-18 October, 2013.
Please visit the event page for more details.
For delegate registrations and media enquiries, please contact Ms. Grace at email@example.com or call + 65 6346 9147.
Elevance’s Indonesia biorefinery commences shipment to provide customers with “greener” chemicals worldwide
Posted on : 29 Aug, 2013
Elevance Renewable Sciences along with Wilmar International recently announced that they have commenced the shipment of commercial products from their first world-scale joint venture biorefinery located in Gresik, Indonesia. The biorefinery, which started its operations earlier this year, is now exporting products including novel specialty, namely, multifunctional esters such as 9-decenoic methyl ester, a unique distribution of alpha and internal olefins including decene, and a mixture of oleochemicals but more C16 than C18 chains chemicals, to customers worldwide.
The biorefinery is Elevance’s one and only biorefinery that makes use of proprietary metathesis technology. It has a capacity of 180 ktpy (400m lbs), which is expandable to 360 ktpy. Elevance revealed that it has started working with its partners to meet demand and accelerate commercialization of their high-performance chemicals. Apart from Dow Corning, Clariant, DSM, and Hutchinson Worldwide the company’s other partners include a France-based specialty chemical company named Arkema and a US-based surfactants producer named Stepan.
Wilmar is currently providing all natural oil feedstocks required by the Indonesia facility. Initially using palm oil for feedstock in its facility, Elevance said it could also use other natural oils such as mustard (rapeseed), soybean, and when they become commercially available — jatropha or algal oils.
Join Andy Corr, SVP Consumer Ingredients, Elevance Renewable Sciences discusses the operation of this facility at 13th Asia Surfactants Personal & Home Care Markets on 17-18 Oct, 2013 in Shanghai. In his presentation on ‘Driving Performance in Homecare and Personal care Today Through Novel “Green” Chemicals’ he will discuss various other issues including the performance and innovations taking place in the Homecare and Personal Care markets.
For more information contact Ms. Grace at firstname.lastname@example.org or (65) 6346 9147.
BASF and Sinopec considers expansion of Nanjing JV, indicating strong China and APAC markets
Posted on : 28 Jun, 2013
BASF and Sinopec are in talks to expand their Nanjing joint venture, BASF-YPC Company Limited, in view of market potentials in China and regional markets. The plan is to expand the existing ethylene oxide (EO) production, and a new plant for neopentylglycol (NPG).
The expansion will serve to support the regional home care and hygiene industries in the face of increasing regional demand for high-quality chemicals and end-user products. EO, a basic chemical that is used in the production of surfactants for washing and cleaning agents, will see an increase in production capacity from its current 330,000 metric tons per year cap.
The expansion plans by both industry majors highlight their confidence in the development and outlook of the Asia Pacific and China markets, and are likely to spur other industry players to step up in their regional business strategy and investment in Asia.
More on China’s market and regional potential will be discussed at CMT’s 13th Asia Surfactants Personal & Home Care Markets in Shanghai on October 17 to 18, 2013. For event details, please visit the Event Page or contact Ms. Grace at email@example.com or Tel. +65 6346 9147.