13th Asia Surfactants Personal & Home Care Markets

17-18 Oct, 2013 - Shanghai, CHINA

InterContinental Shanghai Pudong

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CMT’s 13th Asia Surfactants Personal & Home Care Market -
Sustainable and Cost Effective Surfactants


“According to a report by global research group Accenture, beauty and personal care industry in Asia is estimated to reach US$230bil over the next three or four years, thus representing a source of profitable growth and opportunities for its respective players.”


[Aug 2013, The Star Online]


Asia’s personal and home care market surge continues. Last year, it witnessed double-digit value growth with huge revenues from China, India and Vietnam. The robust market is underpinned by the fast expanding middle class consumers with new customers like men and older generation. Growing awareness of self-grooming and personal hygiene is driving the steep rise in consumption. Hear from Kline & Company as they elaborate on the trends in consumer behavior and key drivers for surfactants growth. 


Globally, household cleaning products made from oleochemicals are increasingly seen as sustainable alternatives to petrochemical variants. New capacities are coming on-stream with manufacturers and brand owners replacing LABS with MES, a greener and renewable source, to improve their environmental profile. Lonkey Industrial expounds on the MES market in Asia as well as recent developments. Also, Elevance Renewable Sciences brings updated information on their first world scale bio-refinery in Indonesia and novel “green” chemicals in HPC markets.


South Korea’s skin care products continue to be very popular with annual market growth rate of 2.4% in Asia. AmorePacific Corp joins the panel and shares the latest trends in natural ingredients for HPC products. Leading international HPC companies are turning their attention to key emerging markets such as Vietnam and Indonesia with products and operating models modified to suit local consumers. Vietnam is expected to be one of the fastest-growing emerging markets in near future with individual spending forecast to jump 42 percent till 2016.


CMT’s 13th Asia Surfactants, Personal & Home Care Markets covers several critical sessions with leading industry experts sharing market opportunities and latest product & technology innovations.


Key highlights:


  • Trends in consumer behavior and impact on product innovation
  • Oleochemicals and MES market development in China
  • Growth & challenges of the surfactant industry in India, Indonesia, Thailand, South Korea and China
  • Outlook for Vietnam’s boom and growth
  • LAB market trends and new capacities by Indian Oil Corp.
  • Evaluate mild surfactants market and personal care applications
  • Latest findings in hair care industry
  • Bio solutions for beauty, PC and HI&I surfactants
  • Changing consumer lifestyle and impact on laundry detergent and fabric care market
  • Dow’s solutions in addressing sustainable innovation in Home Care
  • Wacker Chemicals’ formulation and development of Dual-phase personal care product


Register with your team today at www.cmtevents.com For enquiries, contact grace@cmtsp.com.sg


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at 12th Asia Surfactants Personal &
Home Care Markets


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3rd South America Surfactants HPC Markets
Presidents, Managing Directors, CEOs, Business Managers, Sales & Marketing Managers, Purchasing Managers, R&D Directors / Managers, Corporate Planners from: Surfactants Manufacturers, Suppliers, Traders, Consumer Product Manufacturers, Intermediate & Feedstock Suppliers, Traders, Organizations / Associations, Consulting Firms, Equipment & Technology Suppliers, Banks & Financial Institutions

Offering an excellent platform to promote your organization to influential players and investors in the industry. Sponsorship opportunities available include Corporate, Exclusive luncheon & Cocktail sponsor. Exhibition / catalogue display can be arranged upon request.


Contact nisha@cmtsp.com.sg or

(65) 6346 9130


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(65) 6346 9147 TODAY!

News Feed

German HPC company Henkel aims to grow its beauty care market in China

Posted on : 26 Sep, 2013


Henkel AG, the German maker of adhesives and Soft Scrub cleaners, plans to expand its beauty care business in China. The Chinese market is Henkel’s third largest market in the world with double digit growth rates, that contributes a major chunk to its revenue. Forecasting a positive outlook in the next many years, Henkel plans to expand its global hair and beauty care business by capturing the Chinese market with brands such as Schwarzkopf shampoos and Fa soaps and deodorants to increase its revenues from consumer business from 20% to over 30%.


With 17 plants operating in China, the German company also aims to capture smaller cities in China – outside Beijing and Shanghai. At present, Henkel derives 45% of its revenues from these emerging market, and plans to increase it to 50% by 2016 with the strong demand from personal care as well as laundry and household business.


Henkel generates about 50% of its global sales from adhesives, while its home care segment, with brands like Purex and Dial, accounts for 28% and the remaining 22% comes from cosmetics and toiletries.


To know more about the growth of beauty care market as well as laundry and detergent market in China and Asia, attend 13th Asia Surfactants Personal & Home Care Markets in Shanghai on 17-18 October, 2013.


Please visit the event page for more details.


For delegate registrations and media enquiries, please contact Ms. Grace at grace@cmtsp.com.sg or call + 65 6346 9147.




Henkel targets China for global beauty care expansion

Henkel to Expand Beauty Care Business in Smaller Chinese Cities


Elevance’s Indonesia biorefinery commences shipment to provide customers with “greener” chemicals worldwide

Posted on : 29 Aug, 2013


Elevance Renewable Sciences along with Wilmar International recently announced that they have commenced the shipment of commercial products from their first world-scale joint venture biorefinery located in Gresik, Indonesia. The biorefinery, which started its operations earlier this year, is now exporting products including novel specialty, namely, multifunctional esters such as 9-decenoic methyl ester, a unique distribution of alpha and internal olefins including decene, and a mixture of oleochemicals but more C16 than C18 chains chemicals, to customers worldwide.


The biorefinery is Elevance’s one and only biorefinery that makes use of proprietary metathesis technology. It has a capacity of 180 ktpy (400m lbs), which is expandable to 360 ktpy. Elevance revealed that it has started working with its partners to meet demand and accelerate commercialization of their high-performance chemicals. Apart from Dow Corning, Clariant, DSM, and Hutchinson Worldwide the company’s other partners include a France-based specialty chemical company named Arkema and a US-based surfactants producer named Stepan.


Wilmar is currently providing all natural oil feedstocks required by the Indonesia facility. Initially using palm oil for feedstock in its facility, Elevance said it could also use other natural oils such as mustard (rapeseed), soybean, and when they become commercially available — jatropha or algal oils.


Join Andy Corr, SVP Consumer Ingredients, Elevance Renewable Sciences discusses the operation of this facility at 13th Asia Surfactants Personal & Home Care Markets on 17-18 Oct, 2013 in Shanghai. In his presentation on ‘Driving Performance in Homecare and Personal care Today Through Novel “Green” Chemicals’ he will discuss various other issues including the performance and innovations taking place in the Homecare and Personal Care markets.


For more information contact Ms. Grace at grace@cmtsp.com.sg or (65) 6346 9147.


Read more.

BASF and Sinopec considers expansion of Nanjing JV, indicating strong China and APAC markets

Posted on : 28 Jun, 2013


BASF and Sinopec are in talks to expand their Nanjing joint venture, BASF-YPC Company Limited, in view of market potentials in China and regional markets. The plan is to expand the existing ethylene oxide (EO) production, and a new plant for neopentylglycol (NPG).


The expansion will serve to support the regional home care and hygiene industries in the face of increasing regional demand for high-quality chemicals and end-user products. EO, a basic chemical that is used in the production of surfactants for washing and cleaning agents, will see an increase in production capacity from its current 330,000 metric tons per year cap.


The expansion plans by both industry majors highlight their confidence in the development and outlook of the Asia Pacific and China markets, and are likely to spur other industry players to step up in their regional business strategy and investment in Asia.


More on China’s market and regional potential will be discussed at CMT’s 13th Asia Surfactants Personal & Home Care Markets in Shanghai on October 17 to 18, 2013. For event details, please visit the Event Page or contact Ms. Grace at grace@cmtsp.com.sg or Tel. +65 6346 9147.



Read more: BASF and Sinopec consider further expansion of Nanjing Joint Venture


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Speaker Profile

Rob Field-Marsham
Manager, Kline & Company - Kline Asia
The Global Market for HI&I/PC Surfactants: Focus on Attractive Personal Care Market
Day 1 [Thu 17, October], at 09:10 AM

.Rob Field-Marsham is a Manager at Kline and Company, responsible for managing consulting and research projects in Asia. He is based in Kline’s Shanghai office.

With almost 10 years of experience in China, Rob has managed a wide range of research and strategy projects for clients in the consumer products, and chemicals and materials industries, cove....
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Afternoon Chairman’s Remarks
Day 1 [Thu 17, October], at 02:00 PM
Mr. S. Hariharasubramanian
Vice President , VVF Singapore Pte Ltd
Oleochemical Market Outlook and Developments – From Surfactants Perspective
Day 1 [Thu 17, October], at 09:40 AM

Mr. S. Hari graduated in Chemical Engineering from UDCT, Mumbai (currently referred as ICT) a globally acclaimed institute for Chemical Engineering and Technology. During his career of over 30 years he has had the opportunity of handling the entire range of Surfactants, Anionic, Cationic, Nonionic, Oleochemicals –fatty acids, fatty amines,fatty alcohols and the specialities and derivatives  made from them catering to Diverse industries like Home ,Personal Care,Leather,Textiles,Plastics to nam....
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Ms. Winnie, Zhimin Lu
Project Manager of Green Surfactant & Detergent, Lonkey Industrial Co Ltd
MES: Market Outlook and Application Development in Asia
Day 1 [Thu 17, October], at 10:40 AM
Winnie Lu received her Master of Science in polymer chemistry and physics from South China Normal University in 2006.  After receiving her Master, she joined Lonkey as the R & D engineer and responsible for the development of MES in liquid detergent, powder detergent and hand washing. She is now the project leader of environmental detergent.....
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C S Shankar
General Manager (Petrochemical Marketing), Indian Oil Corporation Limited (HQ)
LAB & Derivatives Markets Developments
Day 1 [Thu 17, October], at 11:10 AM
.A chemical engineer by qualification, possesses a rich experience of over 30 years in Petroleum and Petrochemical products marketing. Has throughout been with IndianOIl Corporation Limited, the biggest commercial enterprise of India. In his career of over 3 decades in IndianOIl, has handled various portfolios like LPG, Industrial fuels, Aviation Sector and Corpor....
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Chairman’s Remarks
Day 2 [Fri 18, October], at 09:00 AM