"With international cosmetics and toiletries manufacturers taking a firm foothold in the Middle East, the beauty and personal care market in the region continues to enjoy growth in most categories with Saudi Arabia and UAE leading the way... The UAE and Saudi Arabia continue to attract the world's most significant beauty care retailers and manufacturers with colour cosmetics, hair care, fragrances and skin care leading the way."
[July 2012, dubaibeautycare.com]

The demand for surfactants in the Middle East is accelerating with new capacities set to meet the regional needs. Looking ahead at higher performance-focused and multi-functional products, the Middle East's desires for enhanced quality standards open up vast opportunities for specialty chemicals raw materials suppliers. This new trend will be covered at CMT's 3rd Surfactants HPC in Emerging Markets as Mr Adil Shaikh, Marketing Director for Henkel presents the availability and changing requirements of raw materials from a sustainability angle.

"Demand for surfactants in the CIS is growing at more than 6% annually... RusPAV is expected to be operational in 2015. SIBUR will contribute its raw materials, production and logistics capabilities to the joint venture... Novecare, a worldwide leader in surfactants, will provide its expertise in surfactant technologies, its knowledge of formulations, market applications and its worldwide customer network."
[9 October 2012, sibur.com]

Find out more on the surfactant demand growth in Russia and CIS regions as Mr Michael Shukov, General Manager for RusPav updates on the new surfactant capacity and key market drivers.

Over to Africa and focusing on Nigeria, where the rapid urbanization and expanding middle class have led to the demand for beauty and personal care products. With the arrival of leading HPC companies in the country, usage of task specific products has become popular as opposed to multipurpose soap bars previously. Dr Pieter Stroek from PZ Cussons gives insights on the demographics of Nigeria, and the different needs of local consumers, highlighting the opportunities and constraints for both local and international players.

Like the rest of the world, the use of green surfactants in the Middle East is gradually gaining market share. Will the demand in sustainable products balance the economics of using natural or bio-based materials? Hear from Dr Merete Faergemand, Novozymes, as she speaks on the strategies for cost stabilization on bio-based solutions for laundry detergents.

Other key sessions at CMT's 3rd Surfactants HPC in Emerging Markets include:

• Global market outlook for HI&I/PC surfactants, demand/supply and major products applications
• Global oleochemical market outlook
• Ethoxylates market outlook
• Linear Alkyl Benzene developments and trends
• HPC market outlook in Turkey & India
• Green Technological innovations of surfactants for HPC applications
• Alkylpolyglucoside (APG) technology from Personal Care Perspective
• Challenges towards sustainability in the surfactant industry
• Innovation & Technology Development in Cosmetics and Personal Care Application

Learn about the transformation of the emerging regions from CMT’s 3rd Surfactants HPC in Emerging Markets and how the rising affluence and changing lifestyle of consumers change the HPC landscape in the Middle East and its neighbouring region. Sign up with your team to enjoy group discount. Register for the event now at www.cmtevents.com

Presidents, Managing Directors,
CEOs, Business Managers, Sales & Marketing Managers, Purchasing Managers, R&D Directors/Managers,
Corporate Planners from:

Surfactants manufacturers, suppliers, traders, consumer product manufacturers, intermediate & feedstock suppliers, traders, organizations, associations, Consulting firms, equipment & technology suppliers, Banks & financial institutions

This event is an excellent platform to promote your organization to influential players & investors in the industry.

Talk to us for a customized Sponsorship package or to book your Exhibition space now!

Contact:

Nisha@cmtsp.com.sg or (65) 6346 9130.