"Procter & Gamble Co. plans to invest about $120 millionin Argentina to substitute imports, the Latin American Herald Tribune reported. P&G's goal is to substitute imports of cleaning products, personal hygiene products and disposable diapers totaling $100million and increase exports by $50 million, accordingto the Industry Ministry. The consumer goods giant would expand production capacity at its plants in Argentina and add new product lines, creating about 400 new jobs".
www.bizjournals.com 7/9/2012

"In South America, we are moving forward with an investment for a 25,000 metric ton plant in the São Paulo, Brazil area," David Del Guercio, senior VP&GM (global), household care business line, Evonik Industries. "The plant will produce a range of surfactants for cosmetics and consumer goods, with startup targeted for 2014."

www.happi.com 9/2012

According to ABIHPEC, the Brazilian personal care industry has seen sales grow from $2.4m 16 years ago to $14.2m last year. Overall, the growth in the personal care sector was much more vigorous than in other areas of the economy with 10% average annual growth compared to a GDP of 3.1% and annual growth of 2.5% for the industry in genereal.

With the emergence of the middle class, increased consumer spending and needs are also driving the growth of household and personal care products in Brazil and rest of South American countries. Companies, both international and locals are increasing their R&D and expansion budget to meet an increasingly sophisticated market. Consumers are paying more attention to the ingredients that go into their products and companies are constantly on the look out for sustainable ingredients to differentiate their products. Not to forget consumers are also focusing on value!

Walmart, the major retailer who leads in sustainability initiatives has also implemented their end- to- end project in Brazil. Has this exercise created more sustainable products? What will be the impact to wal-mart's suppliers?

CMT's 2nd South America Surfactants, Home & Personal (HPC) Markets conference will take place in Sao Paulo, Brazil on 28-29 Nov 2012. Leading experts will share insights on these emerging regions.

Key Highlights

• Our Platinum Sponsor, Oxiteno, shares their plans and direction in growing the surfactants business as well as their engagement in laundry liquid format
• Walmart Brasil to give an insight to their sustainability management model
• End-users including Colgate Palmolive, Bombril and L'Oreal discuss their sourcing strategies and challenges faced, including changing trends in their respective sectors & the impact on raw materials procurement.
• Frost and Sullivan provides in-depth analysis of the surfactants market and successful business models in Brazil
• Hear from Grupo Boticario how they adopt sustainability as a strategy to innovate and stay ahead in the cosmetic market
• Technological advancement on sustainable raw materials by Elevance & Evonik
• Find out about LAS's success from CEPSA Quimica
• Desmet Ballestra evaluates market trends and technological update on MES
• Warwick Chemicals assess information on effective performance with bleaching systems
• Focus on : Brazil, Bolivia, Argentina and Chile
• More than 8 hrs of networking sessions to meet key decision makers who are the who's who in the regional industry.

Don't hesitate! Register with your team today to enjoy group discount at www.cmtevents.com or contact Grace at grace@cmtsp.com.sg for more information.

You will network with:
Presidents, Managing Directors, CEOs, Business Managers, Sales & Marketing Managers, Purchasing Managers, R&D Directors/Managers, Corporate Planners from: Oleochemicals & Surfactants Manufacturers, Suppliers, Traders, Personal & Homecare Manufacturers, FMCG producers, Intermediate & Feedstock Suppliers, Traders, Organizations/Associations, Consulting Firms, Equipment & Technology Suppliers, Banks & Financial Institutions

"Networking, Markets Overview, Business and Innovation in just one event. A great opportunity to access latest news about surfactant for the H&PC directly from those who are working things to happen." -~ Oxiteno

"It certainly a great platform to better understand the latest market development and its potential within LATAM." ~ Thai Ethoxylates

"Well organized & good network." ~ Unilever

"Very good." ~ Air Products

"Good networking experience." ~ SI Group

"Very well organize; good networking." ~ Akzo Nobel

"It is a good possibility to do network, and know other people/professional relationship."
"Great Opportunity to learn more and make important contacts in the Home and Personal Care segments." ~ Quimisa

"Very insightful conference, quality of presentations were higher than expected." ~ Frost & Sullivan

"Excellent conference, main player was present." -~ Lubrizol