Why are Stevia buyers, sellers, regulators & F&B Executives making their way to Stevia World Europe in Frankfurt on 18-Nov-2009?

To stay up to speed with the latest developments as the stevia industry prepares for wider take-up in Europe.

IN September 2009, France gave its approval for Stevia , joining Switzerland & Turkey, and paving the way for the rest of Europe to follow soon.

Many food, beverage, pharmaceutical & confectionery companies across Europe are showing keen interest in the all natural, zero-calorie stevia sweeteners for food, beverage and health supplements formulations.

In the USA, newer alternative sweetener demand is expected to exceed US$1.3 Billion in 2013, and Stevia is fast becoming the darling of US F&B processors and consumers.  Stevia Sweeteners (in particular Reb A or Rebiana)  have already taken about 10 per cent of the US consumer market for tabletop sugar substitutes, only nine months after getting GRAS status according to a recent report by the Financial Times. 

The bottom line? In this market dominated by high intensity artificial sweeteners, differentiating your product with natural claims is the key to boosting sales and product profiles.  Stevia Sweeteners, including Rebaudioside A (Reb A) are the Big Change for the sweetener market impacting not only other high intensity zero-calorie sweeteners but also the sugar market!

Whether you are developing a new Stevia product line, searching for stevia suppliers, or just seeking more information on Stevia, you need to be at Stevia World Europe!

Stevia World Europe is an industry forum that offers you an opportunity to find out the latest regulations, products, technologies, tools, techniques, and services in the Stevia Value Chain. This timely one day Stevia focused conference will convene on 18 November to complement a major food ingredients show in Frankfurt.

Featuring 14 focus sessions & panel discussions, Stevia World Europe will cover all the key issues shaping the Stevia industry today including:

• Preparing for the go-ahead! The status of regulatory approval for Rebaudioside A (Reb A) and other Stevia Sweeteners.
• To date, there are no growers in Europe as scarce landbanks and the climate does not make economic sense for stevia cultivation in the region. Once full EU approval is given, where will Stevia supply come from ?
• Flavoring companies who are scrambling to find ways to mask the bitter taste from steviosides with new flavor masking & sweetness enhancement solutions.
• Insights from the first company in the world to commercialize Stevia sweeteners 30 years ago. Find out how you too can incorporate this low calorie sweetener into your product portfolio from this market leader!
• As the stevia industry prepares for wide take-up, it is important for producers to safeguard their products to demonstrate the quality of their ingredients to their customers. Recognition of the need for standards is crucial to ensure stevia quality and product integrity. What are the recent developments so far?
• Tissue culture, recent agronomy advances and other stevia technology for multiplication of SteviaRebaudiana Bertoni varieties and more efficient Stevia Cultivation.
• Can stevia meet the demands of today’s health conscious consumers? Or will the future of sweeteners be a blend of artificial and natural sweeteners? There is also significant interest in blending sweetness enhancers in the form of natural fruit extracts in combination with sweeteners. What are the recent formulations so far?

In addition to the extensive topic coverage, you’ll also get the chance to hear from & interact with 15 Key Influencers in the Global Stevia Business Including...

Top Stevia & Reb A Producers:

• PureCircle- Angus Flood, Head of International Marketing
• Blue California- Cecilia McCollum, Executive Vice President
• Greensweet SAS- Dr Joel Perret, General Manager
• Morita Kagaku Kogyo Co Ltd- Toyoshige Morita, President
  The speech will be read in English by Konstantinos Karayiannis.
• Wisdom Natural Brands (Sweet Leaf Stevia)- James A May, President & CEO
• SunFruits- Shivraj Bhosle, Managing Director (Stevia Grower)
• Biofabrica Misiones Argentina, Senior Representative

F&B giants:

• Coca Cola- Dr. Grant E Dubois, Director Ingredient & Product Science Strategic Research Department
• Nestle Research Center- Dr. Roger Olivier, Researcher

Regulators & Stevia Lobby Groups:

• European Commission- Dr. Andreas Klepsch, Novel Food Division
• European Stevia Association (EUSTAS)-Carl Horn, Director

Leading Flavor & Ingredients Companies:

• WILD Flavors-Dr.Greg Horn, Senior Director Sweetness Technology
• Symrise GmbH-Senior Representative
• GuilinLayn Natural Ingredients Corp-Mr. Jingjun Liao, CEO

Stevia Research:

• LMC International- Simon Bentley, Head of Grains Research- Stevia Markets Expert
• KULeuven- Prof. Dr. Jan M.C. Geuns, Lab. Functional Biology- Stevia Agronomy Expert
• Ingredient Marketing International- Mr. Robert Jonsson, Partner- Stevia Sweetener Expert

Come to Stevia World Europe for a Networking Coup! Meet world’s top Stevia buyers, sellers, researchers & regulators.

Stevia World Europe offers unparalleled opportunities to meet old friends, make new ones, and nurture business partnerships — while you continue to expand your knowledge of the latest developments in the regulations, markets and technologies in Stevia. In short, you will find the people you want to know at the Stevia World Europe summit!

You will meet:

• Food & Beverage Manufacturers
• Food Ingredient & Additive companies
• Functional Food manufacturers
• Flavour and Fragrance company
• Stevia Growers & Stevia Powder producers
• Steviol Glycoside Producers
• Stevia Extraction and Stevia Refining Technology Licensors
• Stevia Sweetener producers
• Commodity Investors / Traders
• Regulators
• Nutraceutical companies
• Herbal plantations in Asia
• Horticulture / Botany companies
• Seedling suppliers
• Plant Breeders / Tissue culture labs

… PLUS MANY MORE

>>ACT NOW! Sign up for Stevia World Europe with your team and interact with your peers from the global Stevia and Sweetener sectors.<<

Feedback from Delegates at CMT's Stevia World in Shanghai May 2009

"Marvellous and excellent event"
~ PureCircle

"Stevia World 2009 was a knowledge intensive conference featuring key international stevia players!"
~ Nestle

"Speakers were open and friendly in sharing and I gained a lot of information"
~ KWS Saat Ag

"Great occasion for the global industry to get together"
~ Central Queensland University

"I heard many new things here. Stevia World 2009 was a wonderful experience for me!"
~ Dole Asia Co.

"A good networking, mind enriching & educational event"
~ Chemillenium International HK.